by Joe Mandese
Characterizing it as "the beginning of a big industry change," Zenith Media Chief Data Officer Rob Jayson this morning announced that the Publicis media … Read the whole story
by Erik Sass
CBS Outdoor has completed its acquisition of most of the outdoor advertising assets of Van Wagner Communications, the company announced today, creating the country's … Read the whole story
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by Mark Walsh
Facebook on Thursday updated its research guidelines, three months after it was revealed that the social network had manipulated the news feeds of nearly … Read the whole story
by Wayne Friedman
A new study says TV advertising is the primary driver of revenues and traffic for some of the biggest Internet companies. Of 75 "pure-play" … Read the whole story
by Wayne Friedman
A day after ABC released its upscale dominance among just entertainment prime-time series for the first week of the season, CBS has chimed in … Read the whole story
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by Wayne Friedman
Media and marketing deal-making continued to rise in the first three months of the year with more costly transactions. Some 1,128 deals were made … Read the whole story
by Steve McClellan
The AOL and Publicis Groupe Chiefs engaged in a lively one-on-one at a session on Thursday, the final day of this year's Advertising Week … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In an experiment, WiFi hotspots were set up in prominent business districts in London to see how hungry folks were to access the Internet. … Read the whole story
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by Laurie Sullivan
Brands continue to invest more of their search budget in mobile. For smartphones that investment during Q3 2014 rose 121%; and on tablets, 32%. … Read the whole story
by Aaron Baar
Global tablet growth will slow to 2.5% in 2014, says ABI Research, as demand moves into new markets. The maturation of the global tablet … Read the whole story
by Erik Sass
XAPPmedia, which specializes in interactive advertising for audio apps, has unveiled a new product, Interactive Audio Content Promos, which allow the user to access … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I understand programmatic buying about as well as I get the special theory of relativity. But I am not alone and Jim Kiszka, senior … Read the whole story