by Joe Mandese
In its first major push into Madison Avenue, Web and mobile browser software developer Mozilla has cut its first deals with big advertisers and … Read the whole story
by Laurie Sullivan
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites … Read the whole story
by Karl Greenberg
Said the author, in a statement, "A Land Rover is part of the mental geography of almost every British person, I believe. Consequently, to … Read the whole story
by Tyler Loechner
The initial rumblings turned out to be true, as Yahoo this week formally announced an agreement to acquire programmatic video ad platform BrightRoll for … Read the whole story
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by Steve McClellan
The Tokyo-based ad holding company reported a 10% gain in revenue for the first half of fiscal year 2014 that ended Sept. 30. But … Read the whole story
by Gavin O'Malley
Facebook would like nothing more than to facilitate stronger ties between its users and increase video usage in the process. Enter "Say Thanks" -- … Read the whole story
by Wayne Friedman
Some of the results from the Cablevision, Time Warner Cable study note that nearly three-quarters - 74% - of TV tuning occurs outside of … Read the whole story
by Larissa Faw
In March, Prudential Center Executives tasked agency kirshenbaum bond senecal + partners with helping it craft a strong brand identity. This presented both a … Read the whole story
by Erik Sass
Multipop, a digital video platform that enables publishers and advertisers to create proprietary video players with an array of interactive features, has unveiled a … Read the whole story
by Wayne Friedman
With nearly two months of the TV season complete, NBC still leads all TV networks when it comes to prime-time programming. Among 18-49 viewers, … Read the whole story
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by Wayne Friedman
Hispanic TV and cable network owner Hemisphere Media Group announced that total revenues jumped 21% from $23.7 million in the third quarter of 2013 … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Almost two out of three Americans think the government should limit how advertisers draw on consumers' personal information. That's according to the Pew Research … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
More parents believe that the risks of social media outweigh its benefits for their children than believe the opposite, according to new survey of … Read the whole story