by Joe Mandese
Just months after elevating Michael Epstein from chief strategy officer to chief client officer, Carat is filling the void and expanding the role to … Read the whole story
COMMENTARY
by The Riff
MediaPost: You guys took a lot of heat before, during and after "Codename: The Interview." Were there any points where you felt it might … Read the whole story
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by Steve McClellan
The UK executive will join the WPP board on Jan. 1 as non-executive director and Chairman-designate. In June at the company's annual meeting he … Read the whole story
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by Thom Forbes
Even as the U.S. government reportedly has assigned blame for the hack of Sony Pictures' computer network squarely on North Korea, studio executives are … Read the whole story
by Erik Sass
Two of the nation's best-known magazines are dropping the size of their guaranteed circulation to media buyers, with "Time" magazine and "People" both set … Read the whole story
COMMENTARY
by Pat Higbie
If 2014 was the year Internet radio came of age, 2015 will be the year it comes of age in the advertising world. Recent … Read the whole story
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by Laurie Sullivan
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from desktop computers during the first 44 days of the November-December 2014 holiday season … Read the whole story
by Wayne Friedman
Moving Netflix into more traditional TV platforms, Dish says it is now the first major U.S. pay-TV provider to integrate the Netflix app into … Read the whole story
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by Larissa Faw
That's according to Horizon Media which examined the value of sponsored live-event brand experiences.The research found that fans that are open to posting on … Read the whole story
by Wayne Friedman
Fox now says its nonlinear TV viewership -- on Fox.com, Hulu.com and video-on-demand after four days of its live TV airing -- continues to … Read the whole story
by Wendy Davis
New Net neutrality rules are "essential" to protect openness on the Web, Federal Communications Commission Chairman Tom Wheeler said in a new letter to … Read the whole story
by Karlene Lukovitz
"We wanted to do our part in spreading the joy this holiday season, by helping our fans around the world send and receive good … Read the whole story
by Gavin O'Malley
Looking to expand its location-based efforts, Twitter is reportedly planning to partner with Foursquare in the New Year. Neither Twitter or Foursquare are commenting … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) PubMatic on Wednesday announced the appointment of Diane Malloy as VP of global agency relations, a new position at the company. … Read the whole story
by Karl Greenberg
Landor says demand for more distinct urban environments with a stronger sense of place and community is a major marketing driver, evinced by places … Read the whole story
by Laurie Sullivan
Berg Insight estimates shipments of connected wearable devices will reach 19 million units in 2014, growing at a compounded annual growth rate of 54.7% … Read the whole story
by Steve McClellan
Global marketing firm Epsilon has promoted Andy Frawley to CEO. He succeeds Bryan Kennedy who the company said is stepping up to lead the … Read the whole story