by Wendy Davis
The publisher of the online entertainment site SuperCrayCray.com has sued Google for allegedly failing to pay more than half a million dollars in ad … Read the whole story
by Gavin O'Malley
Digital video continues to enjoy impressive growth -- and according to new research, social networks are increasingly responsible. All told, domestic digital video advertising … Read the whole story
by Wayne Friedman
ESPN broke another cable TV viewing record with the new College Football Playoff's National Championship game aired on Monday. ESPN pulled in a massive … Read the whole story
by Wayne Friedman
Nielsen says adding deeper social media Twitter data to a new predictive TV program promotion model can help TV executives and advertising executives better … Read the whole story
by Wayne Friedman
TV stations continue to move more to electronic buying and selling -- some $4 billion was processed through ePort for TV stations, up 125% … Read the whole story
COMMENTARY
by Maya Abulashvili, Staff Writer
Speaking the same language as your American customers might not be enough, unless you speak American. That's according to Paul Jankowski, chief strategist at … Read the whole story
by Joe Mandese
Havas this morning unveiled a new unit devoted to servicing media for luxury brands. The unit, named LuxHub, is headquartered in the fashion hub … Read the whole story
by Laurie Sullivan
Mobile entertainment generated $9.14 billion in revenue in 2014, close to the $10 billion spent at the U.S. movie box office in ticket sales, … Read the whole story
by Tyler Loechner
Opera Mediaworks, a mobile ad platform, has announced the launch of a native ad exchange for mobile. The private exchange will be an added … Read the whole story
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by P.J. Bednarski
Two days after its "Transparent" won a Golden Globe as best TV comedy, Amazon Studios announced that Woody Allen will write and direct a … Read the whole story
by Sarah Mahoney
"We've refocused the brand over the last several years on fitness for the everyday athlete, not just the pro," says Yan Martin, Reebok's VP/global … Read the whole story
by Steve McClellan
The deal is based in part on the agency's belief that mobile-first strategies will be a driver of significant change in how advertisers strategically … Read the whole story
by Erik Sass
With a growing following among U.S. Hispanics, NASCAR is looking to raise its profile in the community even more with a new documentary series … Read the whole story
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by P.J. Bednarski
Will Apple Watch become a new home for in-store promos and programmatic ads? "Apple has the opportunity to seize this market of wearable ads, just … Read the whole story
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by Dianna Dilworth
Spam messages in circulation in Australia are capitalizing on current fears of another terrorist attack. The emails, which claim to be from ISIS, include … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Try to calculate the extra promotion zip for a TV show from social media or award show honors. The answer is that it'll always … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that … Read the whole story