Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad … Read the whole story

Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down from last year's edition. But many commercials performed well. Many "Academy Awards" commercials … Read the whole story

To enter, U.S. college and university students can create a short video, by March 3, that pitches an innovative concept for using technology and … Read the whole story

That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not … Read the whole story

The campaign, which launches this week, relies heavily on pro bono radio advertising to encourage wireless carriers into unlocking this feature on all smartphones. … Read the whole story

Century 21 Real Estate is kicking off its 2015 marketing efforts without a CMO at the helm. The brand has been without a chief … Read the whole story

Another magazine publisher is bolstering its in-house native advertising creative capabilities, with "Billboard" and "The Hollywood Reporter" unveiling Adapt Studios, a branded content division … Read the whole story

The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story

Dish Network was hit with a net loss of subscribers for the fourth quarter of 2014 -- a reversal of a slight gain a … Read the whole story

One ad, "Together," by video director and fine art photographer David LaChapelle, shows just the hands and forearms of a wide variety of people, … Read the whole story

Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously … Read the whole story

Burt's Bees is looking to pretty up the pouts of its social media followers, introducing a new doodling campaign from Instagram artist @mirrorsme. The … Read the whole story

While "Birdman" won all the little gold men, on Sunday night, it wasn't the Oscars' only star. On social media, Coldwell Banker stole the … Read the whole story

Computer manufacturer Lenovo has been hit with a potential class-action lawsuit for allegedly selling notebooks that came pre-loaded with adware from the company Superfish. … Read the whole story

Google announced a deal Monday to acquire technology and intellectual property from mobile payments service Softcard that will integrate into its Wallet service. The … Read the whole story

Adform, a Denmark-based demand-side platform (DSP), on Monday announced it has rolled out new technology to guarantee viewability for programatic ad buyers. Advertisers won't … Read the whole story