by Joe Mandese
Nielsen TV audience measurement rival Rentrak this morning announced it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan … Read the whole story
COMMENTARY
by John Montgomery, Op-Ed Contributor
For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't … Read the whole story
by Gavin O'Malley
From poverty to inept governments, the Web is facing ever greater barriers to growth. As a result, its rate of expansion has declined for … Read the whole story
COMMENTARY
by
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly out of step. You've become your own Botoxed, bloated parody. So what's a … Read the whole story
by Aaron Baar
According to ABI Research, shipments of virtual reality and augmented reality devices will explode, from 3 million in 2015 to 55 million in 2020. … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
One day, advertising will enter a "postdigital age," when the concept and word "digital" will move into the background, where agencies and titles remove … Read the whole story
by Wendy Davis
The industry self-regulatory group Digital Advertising Alliance today will release a mobile app that enables consumers to opt out of behavioral advertising on smartphones … Read the whole story
COMMENTARY
by Stefanie Morales
Nielsen plans to utilize several new statistical methodologies across both local and national measurement services. Since the announcement, Nielsen has received quite a lot … Read the whole story
by Erik Sass
ITN Networks, which aggregates TV audiences to create customized national "networks" for advertisers, has struck a deal with Nielsen Catalina Solutions, giving it access … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
They say a goldfish will grow as large as the body of water it occupies allows. Social media data is no different. Though powerful … Read the whole story
by Larissa Faw
Four teams hit the dance floor at the agency's New York office and raised $5,000 for the non-profit One Billion Rising, which is devoted … Read the whole story
by Wendy Davis
An online site operated by the Boy Scouts of America as part of a sweepstakes didn't comply with the ad industry's self-regulatory guidelines, the … Read the whole story
by Laurie Sullivan
Marketers need to stop relying on public domain information -- or content that Google can easily and cheaply license or find for organic search … Read the whole story
by Wayne Friedman
Cablevision Systems Corp. had modest growth for its fourth-quarter revenues, but continued to see erosion from its core video subscribers. Cablevision's high-speed data/broadband business … Read the whole story
by Wayne Friedman
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that … Read the whole story
by Steve McClellan
Generator will manage media planning, buying,and analytics for the Paris-based airline, which offers daily all-business class flights between New York and Paris -- and … Read the whole story
by Steve McClellan
Talkwalker has entered the U.S. market with the opening of offices in New York City, and has hired Todd Grossman as the CEO Americas. … Read the whole story