• by Steve McClellan  @mp_mcclellan, February 25, 2015

Media and analytics shop Generator has been awarded media agency of record duties for start-up airline La Compagnie, which is positioned as an all business-class boutique.

Generator will manage media planning, buying and analytics for the Paris-based airline, which offers daily all-business class flights between New York and Paris -- and soon, London -- at prices significantly lower than those of other airlines.

“We love how Generator ties everything they do to business results, making them a true marketing partner to their clients,” said La Compagnie Deputy CEO, Peter Luethi. Added Jean-Charles Perino, EVP for Sales & Marketing: “Generator impressed us with their integration of offline and digital media, SEM and Programmatic, all under one roof. Their analytics and attribution modeling will help accelerate our growth.”

The selection of Generator, which has offices in New York and London, came after a formal review among undisclosed contenders, including one other finalist. Planned 2015 ad spending wasn’t available.

The airline was launched in July of last year, and was created by L'Avion Founder Frantz Yvelin with assistance from Luethi, a former COO at both Swissair and Jet Airways. 

Generator President Greg Messerle stated: “We’re passionate about working with disruptive start-ups, like La Compagnie, and excited to present their unique offering to a highly targeted audience of international business and leisure travelers.”