by Steve McClellan
Pfizer has consolidated its media planning with Carat, and as a result, planning for the company's over-the-counter brands such as Advil and Chapstick is … Read the whole story
COMMENTARY
by Katie Meier
That a private project created by an individual artist can cause Google to flip on the destroy switch reveals how the corporation feels about … Read the whole story
by Wayne Friedman
Viacom will now structure its major networks under two main network groups -- one for media and entertainment featuring MTV and Comedy Central, and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
NBC's decision to bring in a former NBC News chief, Andrew Lack, to stabilize a division that seems rudderless at the moment would appear … Read the whole story
by Laurie Sullivan
Google plans to eliminate four search funnel columns in early April to simplify some AdWords reporting features, the company announced Monday in a Google+ … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Only a small percentage of consumers interested in the wearable computing market plan to buy an Apple Watch, and the majority are unconvinced of … Read the whole story
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by Wayne Friedman
CBS is taking an unusual approach in getting viewers to contribute to charities: sign on a big TV sponsor that converts viewing engagement of … Read the whole story
by Wayne Friedman
Nielsen says social media now stands as a bellwether for general audience engagement -- and that networks, agencies, and advertisers should better understand how … Read the whole story
by Larissa Faw
The Meredith Corp.-owned agency will oversee all digital and social programs, particularly social media strategy and platform management on behalf of both Bob Evans … Read the whole story
by Erik Sass
Over the weekend, a wide range of media companies and advertisers contributed advertising time and space to help celebrate International Women's Day on March … Read the whole story
by Larissa Faw
Senecal will also continue to serve as CEO of the MDC Partners network, where she works closely with the leadership of agencies that represent … Read the whole story
by Erik Sass
Rich Battista has been named executive vice president of Time Inc. and president of celebrity titles "People" and "Entertainment Weekly." Battista previously served as … Read the whole story
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by Wendy Davis
By this summer, cord-cutters who want to watch "Game of Thrones," "Girls," or "True Detective" will no longer have to wait for the DVDs … Read the whole story
by Larissa Faw
Havas Worldwide Chicago has built its own Tinder profile to seek candidates for its Summer Internship program. "There is a tremendous amount of talent … Read the whole story
by Wendy Davis
TV broadcasters are urging the 2nd Circuit to uphold a finding that online video provider FilmOn violated a court order by streaming TV programs … Read the whole story
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by Wendy Davis
Federal Trade Commissioner Julie Brill told the Pittsburgh Post-Gazette that she's disappointed in the Obama administratino's draft proposal for a privacy “bill of rights.” … Read the whole story
by Gavin O'Malley
Facebook paid nearly $50 million for FriendFeed in 2009 -- two years after it was founded by some former Google engineers as a way … Read the whole story
by Karlene Lukovitz
The "Why 3?" campaign is built around four humorous videos answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, … Read the whole story
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by Tyler Loechner
Advertising Age has reported that "Facebook is building an ad exchange that would automate the sale of other publishers' ads," citing "people familiar with … Read the whole story
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by P.J. Bednarski
PepsiCo is in the throes of a global push to measure the effectiveness of its content marketing. It wants to see if social media … Read the whole story
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by Sean Hargrave
Despite acknowledging improvements to the global economy, WPP says it is unlikely its clients will break the bank on ad spend in 2015. WPP … Read the whole story
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by P.J. Bednarski
Lots of publishers are redesigning their site to make sure they satisfy advertisers' concerns about viewability problems. A year ago, ad viewability was less a … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad network turned programmatic exchange, has announced its fourth quarter 2014 earnings. The company saw $86.4 million of revenue in … Read the whole story
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by Dianna Dilworth
Republican Lindsey Graham has never sent an email. The South Carolina Senator admitted this on NBC's Meet the Press on Sunday as part of … Read the whole story