January 25, 2023
Around the Net
Facebook To Launch LiveRail-Powered Ad Exchange
- Advertising Age, Monday, March 9, 2015 5 PM
Advertising Age has reported that “Facebook is building an ad exchange that would automate the sale of other publishers' ads,” citing “people familiar with the matter.” LiveRail, the programmatic video ad firm Facebook acquired last summer, would operate the exchange, which would handle video and display ads, per Ad Age.
