by Laurie Sullivan
AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story
by Steve McClellan
The holding company was in no comment mode for days after news broke that WPP was bidding for the shopper data giant, part of … Read the whole story
by Gavin O'Malley
Proving the rumor mill to be correct, Facebook has gone and launched a peer-to-peer -- or friend-to-friend -- money transfer service. Officially part of … Read the whole story
by Erik Sass
U.S. advertising spending didn't exactly explode last year, but it wasn't totally flat either. It saw 0.7% growth from $140 billion in 2013 to … Read the whole story
COMMENTARY
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"Drunk Executive Barfs at Bergdorf's," read a recent headline on Page Six of the "New York Post." Why was this story so sticky, getting … Read the whole story
by Tyler Loechner
AppNexus, a large programmatic ad tech firm, on Wednesday announced that it has acquired Yieldex, a publisher monetization platform. A source with knowledge of … Read the whole story
COMMENTARY
by Mark Yackanich
At its heart, the viewability problem online stems from the structure of ad products. Standard ad forms are not designed to capture attention. There's … Read the whole story
by Tyler Loechner
Empower MediaMarketing, an independent media agency, this week announced its plans to allow advertisers to buy local broadcast TV inventory via programmatic channels. Empower … Read the whole story
by Tyler Loechner
Programmatic TV proponents now have at least one case study they can point to when backing up the budding industry. Ritani, a jewelry company, … Read the whole story
by Erik Sass
Media research and marketing veteran Pierre Bouvard has been named to the newly created role of chief marketing officer at broadcast radio group Cumulus … Read the whole story
by Tyler Loechner
Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story
by Laurie Sullivan
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
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by Wendy Davis
iHeartMedia, Cox and seven other radio broadcasters are petitioning the Federal Communications Commission for permission to disclose paid sponsorships online, instead of stating them … Read the whole story
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by Laurie Sullivan
Microsoft head of marketing Chris Capossela made the announcement earlier this week that the company would scrap any new versions to Internet Explorer, but … Read the whole story
by Wendy Davis
TRUSTe has finalized a settlement requiring it to pay $200,000 for allegedly misrepresenting its practices, the FTC said on Wednesday. The settlement stems from … Read the whole story
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by Tyler Loechner
Yahoo has beefed up the data available via BrightRoll, the programmatic video ad platform it acquired last year. Yahoo on Wednesday announced it has … Read the whole story
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by Sean Hargrave
Speaking at the Guardian Changing Media Summit. Nicola Mendelsohn, Facebook's EMEA chief said the growth of seemingly trivial communications such as cartoon stickers had … Read the whole story
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by Wendy Davis
The EU's right to be forgotten addresses the genuine concern that people shouldn't be dogged forever by embarrassing events from their past, but the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Interactive Advertising Bureau (IAB) has released what it is calling the "mobile programmatic playbook," the first document from the IAB focused on mobile … Read the whole story