by Tyler Loechner, Joe Mandese
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
by Karlene Lukovitz
Here's some food for thought, based on "Marketing Daily"'s interviews with consultants who have worked closely with Heinz, Kraft or both as former clients, … Read the whole story
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by Wayne Friedman
Now with 26 weeks of the TV season completed, there is a significant tightening of the prime-time viewership race. One big midseason Fox show, … Read the whole story
by Steve McClellan
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
by Wayne Friedman
New over-the-top TV services may endure higher costs, which may raise costs for consumers -- especially when considering packages including major over-the-air broadcasting networks … Read the whole story
by Larissa Faw
According to the latest Horizon Media research on cord-cutters, as a group they like to be on the couch at 8 p.m. with the … Read the whole story
by Tyler Loechner
Varick Media Management (VMM), the trading desk inside MDC Partners, on Wednesday announced three partnerships as it puts the pipes in place to support … Read the whole story
by Laurie Sullivan
Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one in a growing number … Read the whole story
by Tyler Loechner
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on … Read the whole story
by Gavin O'Malley
Kicking off its F8 Developer Conference with a bang, Facebook unveiled big plans for Messenger on Wednesday. Thinking far beyond text messages, Facebook is … Read the whole story
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by Steve McClellan
A 4As session on programmatic was billed as the "Great Debate." But with nobody on the panel from a major network who hasn't yet … Read the whole story
by Erik Sass
Dr. Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The on-air … Read the whole story
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by Sean Hargrave
WPP chief executive Sir Martin Sorrell has said the advertising industry doesn't report transparently and called out competitor Omnicom's "barter business" as a unit … Read the whole story
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by Sean Hargrave
After years of urging his clients to spend more on digital media, the most powerful man in advertising says they need to reconsider newspapers … Read the whole story
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by P.J. Bednarski
Facebook is launching an embeddable video player, the company announced at its developers conference Wednesday afternoon. Users will now be able to embed Facebook-hosted videos … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When Martin Sorrell claimed the industry needs transparency, you can imagine how many clients would agree, only to hear he meant in financial reporting. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Ajit Pai, one of two Republicans on the Federal Communications Commission, has made no secret of his dislike for the new net neutrality rules. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Embattled NBC News anchorman Brian Williams got some support last night from Bill O'Reilly, who blamed an accusatory culture -- whose aim, he said, … Read the whole story