After years of urging his clients to spend more on digital media, the most powerful man in advertising says they need to reconsider newspapers and magazines because they may be more effective than people think. Sir Martin Sorrell, the chief executive of the world's biggest ad agency group, admitted he had shifted his view. The head of WPP told the Broadcasting Press Guild that agencies and their clients had moved so much money from newspapers and TV to online and social media that it was time to reconsider "whether it makes sense."
Sorrell's motives must be questioned. He has a "beast" of traditional media buyers that he needs to feed. Also, did he just admit that his people have been misguiding their clients for the last ten plus years?