The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story

It looks like there will be a repeat of the weak TV upfront marketplace this season -- and a mediocre TV market overall -- … Read the whole story

Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story

Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile's contribution to the growth of video. Last fall, when the … Read the whole story

TV Everywhere efforts are forecast to make stronger gains in terms of usage this year-- although growing too slowly for some TV executives. "Active … Read the whole story

Google and Johnson & Johnson will team up to develop an advanced, robot-assisted surgery platform, and both companies will contribute intellectual property and expertise. … Read the whole story

A group of pay-per-click marketers want to revive a class-action alleging that Facebook charged them for invalid clicks, according to recent court papers. Late … Read the whole story

Continuing its foray into original video content, Facebook has secured an exclusive distribution deal with the WWE. The "Facebook Trending Experience," so-called, will also … Read the whole story

While much has been made of "social TV," one conundrum that gets in the way is the fact that fans can't really share content … Read the whole story