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Group M Retains GBP80m Lloyds Account

  • Campaign, Monday, March 30, 2015 6:52 AM
Group M has retained the GBP80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage. Group M will run the account, with the support of MEC. The Dentsu Aegis Network pitch was led by Vizeum, working with group companies. Starcom MediaVest Group and its sister agency DigitasLBi was also part of the pitch process, but dropped out at an earlier stage.

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