Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story

A number of media sales representative firms are joining forces to offer greater scale and flexibility. In the latest such tie-up, media sellers McGavren … Read the whole story

Verizon is calling on lawmakers to pass new net neutrality rules, but "in a way that avoids the collateral damage" that the telecom believes … Read the whole story

In a move that some believe Google should make with Places or Maps, Amazon announced Monday the launch of Amazon Home Services, a marketplace … Read the whole story

Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story

New over-the-top (OTT) TV service consumers don't have much patience. Around 75% of OTT users quit a video experience after more than four minutes. … Read the whole story

Previously, Geiger was president, chief integration officer for the North America region for WPP's J. Walter Thompson. Earlier, he was chief digital officer at … Read the whole story

The online radio business is becoming even more crowded, with the announcement that hip-hop business mogul Jay-Z is launching Tidal, his own streaming audio … Read the whole story

Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story

Meredith Corp. has named Kim Martin as its new chief strategy officer. She will focus on Meredith's millennial strategy across multiple media platforms, reporting … Read the whole story