Teads, Turn Partner For Programmatic Video

Two ad tech companies -- Turn on the demand side and Teads on the supply side -- have teamed to give their clients access to programmatic video supply and demand, respectively. 

The partnership gives Turn clients access to Teads’ “outstream” video ad units -- video units that can be placed in non-traditional areas, such as in the body of an article. Teads counts premium publishers such as Reuters, Forbes, The Washington Post and more among its clients.

“We’re seeing huge demand for digital video advertising, and specifically for premium inventory,” stated Mark Balabanian, VP of business and corporate development at Turn.

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