by Wendy Davis
Two New York state residents have sued ad company Turn for its prior use of a controversial technology that enabled it to track consumers … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a story you probably missed this week, Major League Baseball announced it will monitor the way fans at games use new live-streaming apps … Read the whole story
by Sarah Mahoney
A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed … Read the whole story
COMMENTARY
by JR Little, Op-Ed Contributor
Creativity has become commonplace.Before squashing the idea that creativity is differentiating, I should probably take a few sentences to explain what I mean by … Read the whole story
by Wayne Friedman
Growing over-the-top TV services could hit 100 million global subscribers this year. New research from Ovum says that OTT services will get into 6% … Read the whole story
COMMENTARY
by Azad Jacobs
More than half of all impressions are never seen by humans, resulting in millions wasted on ad spend. While advances in digital ad targeting … Read the whole story
by Karlene Lukovitz
"Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
For the first time in its 20-year history, Amazon has sued operators of Web sites that allegedly create and sell phony reviews. "A very … Read the whole story
by Wayne Friedman
CBS' digital Web-based TV service, CBS All Access, has signed a number of deals with its traditional TV affiliates. Twelve TV station groups in … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announced it has closed a $19.4 million Series B round of funding led … Read the whole story
by Adam Buckman
The new network, called Pop, is trying hard to pop in a crowded upfront marketplace. It has only been about 12 weeks since Pop … Read the whole story
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by Erik Sass
Getting to local retail will be a little easier for consumers searching YP's local listings, thanks to a new partnership between YP and mass … Read the whole story
by Gavin O'Malley
With an eye on simplicity and user-friendliness, Twitter is retiring #discover and activity tabs for all iOS and Android mobile users, and moving trends … Read the whole story
by Steve McClellan
The Publicis merger failed -- but Omnicom CEO John Wren didn't let the merger-related activity drastically impact the company's day-to-day operations. Overall, the company … Read the whole story
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by Sean Hargrave
Head of Advertising at eBay Phuong Nguyen has revealed to The Drum three lessons from its programmatic trial. Programmatic shouldn't be seen in isolation … Read the whole story
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by Wendy Davis
Austrian law graduate Max Schrems has filed a class-action privacy lawsuit against Facebook, The Guardian reports. “Basically we are asking Facebook to stop mass … Read the whole story