by Joe Mandese
Some of ad technology's biggest players started in a garage. Now one of the sector's biggest is flipping the model and launching a "garage." … Read the whole story
by Steve McClellan
Perfume marketer Coty has launched a global media agency review and has told potential candidates that it wants five months to pay its bills. … Read the whole story
by Wayne Friedman
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year -- and not … Read the whole story
by Sarah Mahoney
"While young shoppers often get the most attention, they are a difficult demographic to serve," writes Forrester analyst Sucharita Mulpuru, in her recent "The … Read the whole story
by Erik Sass
Interactive digital video advertising is well established in taxis. Now it's coming to popular on-demand ride-sharing services, including Uber, Lyft, Sidecar and Flywheel, courtesy … Read the whole story
COMMENTARY
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What? The waitress is back, and Fugue State Don is still chasing her? Listen, Weiner, we have precious little time left. And although we … Read the whole story
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by Steve McClellan
Omnicom and Interpublic Group stocks recovered some of their losses on Tuesday in trading on the New York Stock Exchange after declining Monday when … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly … Read the whole story
by Karl Greenberg
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda's with SNL involve NBCU "sitting down with clients before and during the … Read the whole story
by Larissa Faw
The initiative aligns ABC's Shark Tank series with an offline and in-show integration partnership. Staples is featuring several products seen on "Shark Tank" in … Read the whole story
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by Wayne Friedman
In the story "Broadcast TV Ad Decline In Q1 Driven By Lack Of Big Events" (Media Daily News, April 13), a new MoffettNathanson Research … Read the whole story
by Gavin O'Malley
Hoping to attract more brand dollars, Foursquare is rolling out Pinpoint -- a new ad platform that targets consumers based on the places they … Read the whole story
by Karlene Lukovitz
Now through May 31, while supplies last, Subway is offering limited-edition, movie-themed 30-ounce beverage cups bearing codes that can be entered (by consumers age … Read the whole story
by Aaron Baar
"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story
by Wayne Friedman
HBO's "Game of Thrones" continues to be a powerhouse for its season five start -- even better than its season four debut. The heralded … Read the whole story
by Tyler Loechner
The Hispanic American market just got much easier to reach for mobile marketers, thanks to the rollout of a new ad exchange -- the … Read the whole story
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by Tyler Loechner
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
by Wendy Davis
Mississippi Attorney General Jim Hood must provide Google with a host of documents, including correspondence sent by representatives of the entertainment industry, a federal … Read the whole story
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by Sean Hargrave
Mark Zuckerberg has revealed that he will bring Facebook's free Internet project to Europe, In a wide-ranging Q&A session, Mr Zuckerberg revealed his initiative … Read the whole story
by Gavin O'Malley
To engage a wider audience across additional channels, it's increasingly common for TV networks to include social elements in live broadcasts. Tagboard and Hootsuite … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It was offered a carrot for several years, but today Google will feel the end of the European Commission's stick. It is now difficult … Read the whole story