by Laurie Sullivan
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from the same group responsible for the recent attack on The Huffington Post and … Read the whole story
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by Wayne Friedman
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
by Aaron Baar
Consumers were equally concerned with both hackers compromising the devices themselves and accessing company-collected data gleaned from those devices, says Tom Kerber, director of … Read the whole story
by Wayne Friedman
Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all … Read the whole story
by Larissa Faw
Lindt spent an estimated $45 million on ads in 2014, down from $51 million in 2013, according to Kantar. Horizon has been on quite … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global … Read the whole story
by Erik Sass
Eye Corp Media -- an out-of-home advertising company with a network of place-based media in over 300 malls around the country -- is branching … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
When it comes to determining whether TV viewing is shifting, I much prefer to rely on Nielsen data and its Total Audience Report than … Read the whole story
by Sarah Mahoney
Kids are less focused on "possessions and more on share-worthy experiences," says Steph Wissink, Piper Jaffray Senior Research Analyst. "They are becoming the storytellers … Read the whole story
by Karlene Lukovitz
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics … Read the whole story
by Karl Greenberg
The "Dare Greatly" campaign (via Publicis, NY) is intended to be unique, uniquely American, and a reflection of Cadillac's own willingness to risk big. … Read the whole story
by Erik Sass
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story
by Laurie Sullivan
Cyanogen, a mobile operating system, inked a partnership to bundle Microsoft's services into its open standard Android OS platform. The partnership will bundle Bing … Read the whole story
by Sarah Mahoney
The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" effort, is themed "Cotton. It's Your Favorite for a Reason." In addition … Read the whole story
by Steve McClellan
The recently launched studio will produce 12-15 films annually and says it plans to spend $350 million to $400 million annually on ads to … Read the whole story
by Larissa Faw
A campaign microsite pulls personal information from users' Facebook pages, and changes the lives they know to look like the lives they'd have if … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Comcast's proposed $45 billion merger with Time Warner might run into a significant roadblock, Bloomberg reports. Antitrust lawyers with the Department of Justice reportedly … Read the whole story