Eye Corp
Media -- an out-of-home advertising company with a network of place-based media in over 300 malls around the country -- is branching out into nightlife venues through a partnership with AMI
Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide.
The AMI jukebox network will now carry advertising as Eye Play, a digital place-based
ad network.
Digital jukeboxes in the Eye Play network allow bar patrons to play music and video content, as well as interactive entertainment, while offering advertisers a range of options
including static ads, full motion video, and online micro-sites.
Advertisers can also leverage AMI’s proprietary mobile app, AMI BarLink, to continue engaging consumers after they leave
the nightlife venue via their mobile devices.
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According to AMI, the network current generates 27 million paid transactions from users every month, including 2 million from mobile devices.
Together with Eye Corp’s displays in malls, the combined networks allow advertisers to target audiences at the local, regional, or national level.
Digital jukeboxes have become a popular
digital out-of-home advertising medium in recent years.
Another company, TouchTunes, carries ads on its network of interactive entertainment kiosks at nightlife and recreational venues, which
guests can control with their mobile devices. Altogether, TouchTunes’ network reaches over 60,000 locations across the U.S. and 71,000 locations globally, reaching an audience skewing toward the
21-35 age demo, according to the company.
In October, the TouchTunes network was added to Kinetic’s Active Exchange, making its inventory available for programmatic buying to big
advertising clients via Kinetic parent company WPP. Last week, TouchTunes revealed plans to launch Attract Media, a digital out-of-home ad platform that will feature programmatic buying options.
TouchTunes is working with Vistar to facilitate programmatic buying on its jukeboxes.