Tag results for "place-based networks"
- Would You Like A Side Of Fries With That GSTV Ad Buy?As the lines between conventional place-based ad networks and retail media networ ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024Advertisers got a break on the cost of running programmatic out-of-home a ...
- It's Not TV, It's DOOHEight in ten ad execs are recommending the medium in the med ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHAThe new association within the association signals a return to DPAA's out-of-ho ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement AccreditationThe accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
- Being There: A Conversation With DPAA's Barry FreyOn the eve of this week's annual summit in New York Cit ...
- Streaming Platforms Need More TV Messaging - Here's What's MissingOne key area that has been a non-starter for years is getti ...
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24. ...
- Place Exchange Expands Into Latin America To Support Thousands Of ScreensPlace Exchange has expanded into Latin America, giving marketers access to mo ...
- Why Retail Media Is Collapsing Funnels, Boosting MarginsIf you had asked me what the hottest ad medium would ...
- OMG, WTF Is The 'IRL' Ad Economy?According to WARC, it's about $44.4 billion. Really. ...
- For Brands, There's No Place Like Digital Place-Based AdvertisingThis week the industry is most interested in location, location, location. ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer ConfirmsOut-of-home advertising took a beating in parts of 2020 due to t ...
- Consumer Location Data Tracker Ground Truth Granted MRC AccreditationThe accreditation follows an extensive MRC audit and covers Ground Truth's locatio ...
- Comscore Adds Captivate To New Out-of-Home Measurement ServiceOn the heels of its agreement to license out-of-home audience data ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture BackingPlace Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated DailyIn a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- DPAA Annual Summit To Be Based In Actual Place, Not DigitallyThe Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhe ...
- Cinema Ad Net Expands To College CampusesCinema ad network National CineMedia continues its diversification outside of movie theater ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Redbox, Screenvision Strike Ad DealScreenvision Media will help Redbox sell national, regional and local advertising ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based CaptivateThe agreement will allow local businesses to directly target movie audiences ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act BeneficiallyThe Old World of intrusion-based marketing is effectively dead, and a n ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome HealthPlace-based video ad network operator Screenvision continues to expand into locations a ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen VoidA day after Nielsen confirmed it is shutting down its place-based vid ...
- Nielsen Shutters Place-Based Audience Measurement ServiceNielsen has shut down its 12-year-old place-based video networks measurement service, ...
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-DateOut-of-home advertising revenue rose 7% to $1.98 billion in the third quart ...
- Counterpoint: When Is An Impression Not An Impression?Kym Frank, president of Geopath, invoked Erwin Ephron in a recent MediaPo ...
