- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Advertisers got a break on the cost of running programmatic out-of-home a ...
- It's Not TV, It's DOOH
Planning & Buying Insider, Joe Mandese - Thursday, July 11, 2024
Eight in ten ad execs are recommending the medium in the med ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
MediaDailyNews, Joe Mandese - Wednesday, February 7, 2024
The new association within the association signals a return to DPAA's out-of-ho ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement Accreditation
MediaDailyNews, Joe Mandese - Thursday, February 1, 2024
The accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24. ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Why Retail Media Is Collapsing Funnels, Boosting Margins
RTBlog, Joe Mandese - Monday, May 23, 2022
If you had asked me what the hottest ad medium would ...
- OMG, WTF Is The 'IRL' Ad Economy?
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
According to WARC, it's about $44.4 billion. Really. ...
- For Brands, There's No Place Like Digital Place-Based Advertising
MediaDailyNews, Michael McLaren - Friday, February 11, 2022
This week the industry is most interested in location, location, location. ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
The accreditation follows an extensive MRC audit and covers Ground Truth's locatio ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- DPAA Annual Summit To Be Based In Actual Place, Not Digitally
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhe ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theater ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based Captivate
Television News Daily, Wayne Friedman - Monday, January 18, 2021
The agreement will allow local businesses to directly target movie audiences ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act Beneficially
MediaDailyNews, Joe Mandese - Wednesday, October 14, 2020
The Old World of intrusion-based marketing is effectively dead, and a n ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome Health
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
Place-based video ad network operator Screenvision continues to expand into locations a ...
- Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void
MediaDailyNews, Joe Mandese - Friday, September 11, 2020
A day after Nielsen confirmed it is shutting down its place-based vid ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- Outdoor Ad Spending Rises 7% In Q3, And Year-To-Date
Research Intelligencer, - Friday, November 22, 2019
Out-of-home advertising revenue rose 7% to $1.98 billion in the third quart ...
- Counterpoint: When Is An Impression Not An Impression?
MediaDailyNews, Tony Jarvis - Sunday, October 13, 2019
Kym Frank, president of Geopath, invoked Erwin Ephron in a recent MediaPo ...
- Sorrell: Digital Makes Outdoor More Transparent, Attractive
MediaDailyNews, Joe Mandese - Wednesday, October 16, 2019
The out-of-home media industry has overcome some questionable perceptions on Madison Aven ...