- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, June 21, 2019
Data and technology are fueling demand for digital out-of-home media, making ...
- Digital OOH Trade Groups Consolidate 'Best Practices'
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2019
A consortium of five trade organizations -- the Digital Place-Based Advertising Associatio ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized Data
Research Intelligencer, Joe Mandese - Friday, November 2, 2018
Captivate, the place-based video network in the elevators and other locations ...
- Podcast: Cameron Worth, SharpEnd: How Brands, Agencies Delve Into IoT
AI & IoT Daily, Chuck Martin - Sunday, June 10, 2018
A conversation with Cameron Worth on how brands deal with The Intern ...
- Placed Tracks Feet Into Stores
Search & Performance Insider, Laurie Sullivan - Thursday, March 1, 2018
Search marketers who have begun to tie in-store visits to search advertisi ...
- TV Everywhere Becomes Real
Media Insider, Steven Rosenbaum - Monday, November 6, 2017
Back when I heard about the first Video Everywhere Summit from ...
- Westfield Opens Century City, New Digital Network Too
MediaDailyNews, Joe Mandese - Friday, August 11, 2017
Concurrent with the opening of its new mall in Century City, C ...
- Placed Passes New Milestones, Now Placed With 1 In 100 U.S. Consumers
Digital News Daily, Joe Mandese - Thursday, July 6, 2017
Placed, a leading developer of in-store attribution enabling brands to analyze h ...
- Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
A survey of media planners by the Digital Place Based Advertising Associati ...
- Olympics Help Push Global OOH Ad Spend Up 6.2%
MediaDailyNews, Wayne Friedman - Tuesday, January 10, 2017
Revenue from digital OOH platforms was a major driver of the overa ...
- Twitter Updates Location Feed
Mobile Marketing Daily, Ben Frederick, Gavin O'Malley - Friday, June 24, 2016
With the help of Foursquare, Twitter is finally beginning to allow use ...
- Video May Be Everywhere, But Industry Debate Finds It's Not Necessarily Equal (Sort Of)
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2015
All screens are not necessarily equal, according to a debate of t ...
- Planners See TV's Share Of Ad Spend Declining
MediaDailyNews, Erik Sass - Thursday, August 20, 2015
Over half of media planners expect TV's share of ad spending ...
- Zoom Sells Social, Family Biz To AllOver
MediaDailyNews, Erik Sass - Tuesday, July 28, 2015
Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zo ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- Going Places: PlaceIQ Expanding Overseas
MoBlog, Erik Sass - Wednesday, April 22, 2015
Mobile data and cross-platform analytics firm PlaceIQ is launching a major internation ...
- Eye Corp Bows Jukebox Network
MediaDailyNews, Erik Sass - Friday, April 17, 2015
Eye Corp Media -- an out-of-home advertising company with a network ...
- Twitter, Foursquare Team For Location-Based Expansion
Social Media & Marketing Daily, Gavin O'Malley - Monday, March 23, 2015
Twitter is partnering with Foursquare to expand its location-based efforts. The microbloggi ...
- Zoom Reps Ad Sales For 24 Hour Fitness
MediaDailyNews, Erik Sass - Friday, March 6, 2015
Zoom Media is expanding its network of place-based advertising in health clu ...
- Starcom MediaVest Taps PlaceIQ for Mobile Data
MoBlog, Erik Sass - Friday, December 19, 2014
Starcom MediaVest Group is moving to integrate location-based data into clients' med ...
- A People Meter For Retail Foot Traffic Launches
MoBlog, Steve Smith - Thursday, November 20, 2014
Leveraging a half million opted-in mobile users, Placed has opened for publ ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- Adspace Adds 9 Malls To Network
MediaDailyNews, Erik Sass - Monday, September 8, 2014
The country's largest digital place-based network in malls is getting even large ...
- Foursquare Boasts National Brands - What About SMBs?
MoBlog, Mark Walsh - Friday, June 20, 2014
As a company known for mapping out people's movements, Foursquare's own pathw ...
- DOOH Revenues Rise 13% In 2013
MediaDailyNews, Erik Sass - Monday, April 14, 2014
While the Internet is still the fastest-growing medium with a 15.7% increa ...
- DPAA Adds New York's MTA To Roster
MediaDailyNews, Erik Sass - Monday, March 31, 2014
The Digital Place-based Advertising Association is getting its first member from t ...
- Clear Channel Airports Partners With Adlux For Private Aviation Ad Network
MediaDailyNews, Erik Sass - Tuesday, February 18, 2014
Clear Channel Airports has joined forces with Adlux, a media company targeti ...
- CES Showcases Tech, Relevance For Marketers Unclear
MediaDailyNews, Wayne Friedman - Thursday, January 9, 2014
LAS VEGAS - While plenty of consumer electronics products continue to ...
- Real-Time With Vistar's Jeremy Ozen On Why Place-Based Is Ready For Programmatic
RTBlog, Tyler Loechner - Wednesday, December 18, 2013
Last week I posted an article exploring programmatic's place in place-based medi ...