- Starcom MediaVest Taps PlaceIQ for Mobile Data
MoBlog, Erik Sass - Friday, December 19, 2014
Starcom MediaVest Group is moving to integrate location-based data into clients' med ...
- A People Meter For Retail Foot Traffic Launches
MoBlog, Steve Smith - Thursday, November 20, 2014
Leveraging a half million opted-in mobile users, Placed has opened for publ ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- Adspace Adds 9 Malls To Network
MediaDailyNews, Erik Sass - Monday, September 8, 2014
The country's largest digital place-based network in malls is getting even large ...
- Foursquare Boasts National Brands - What About SMBs?
MoBlog, Mark Walsh - Friday, June 20, 2014
As a company known for mapping out people's movements, Foursquare's own pathw ...
- DOOH Revenues Rise 13% In 2013
MediaDailyNews, Erik Sass - Monday, April 14, 2014
While the Internet is still the fastest-growing medium with a 15.7% increa ...
- DPAA Adds New York's MTA To Roster
MediaDailyNews, Erik Sass - Monday, March 31, 2014
The Digital Place-based Advertising Association is getting its first member from t ...
- Clear Channel Airports Partners With Adlux For Private Aviation Ad Network
MediaDailyNews, Erik Sass - Tuesday, February 18, 2014
Clear Channel Airports has joined forces with Adlux, a media company targeti ...
- CES Showcases Tech, Relevance For Marketers Unclear
MediaDailyNews, Wayne Friedman - Thursday, January 9, 2014
LAS VEGAS - While plenty of consumer electronics products continue to ...
- Real-Time With Vistar's Jeremy Ozen On Why Place-Based Is Ready For Programmatic
RTBlog, Tyler Loechner - Wednesday, December 18, 2013
Last week I posted an article exploring programmatic's place in place-based medi ...
- Programmatic's Place In Place-Based Media
RTBlog, Tyler Loechner - Monday, December 9, 2013
Programmatic needs to keep working on the me's before people are rea ...
- Half Of All Ad Campaigns Will Be Multiscreen By 2016
MediaDailyNews, Wayne Friedman - Friday, November 1, 2013
In three years, about half of all media campaigns are expected ...
- Is Place-Based Media The Next Mobile?
MAD, Steve McClellan - Wednesday, October 23, 2013
Agency executives debate the potential -- and shortcomings -- of place-based channe ...
- From Desks To Desktops: WSJ Office Net Brings Audience Retargeting To Digital Out-Of-Home
MediaDailyNews, Joe Mandese - Tuesday, September 17, 2013
In another step toward emulating the way online media is bought a ...
- Out-of-Home Tops 11% Of Global Digital Ad Spend
MediaDailyNews, Joe Mandese - Thursday, June 20, 2013
Digital out-of-home media, including place-based video networks, are one of the fastest-growi ...