A day after the Media Rating Council released proposed standards for measuring video ads across platforms, a consortium of five trade organizations this morning released a compilation of “best practices” for running ads in digital out-of-home media.
The compilation is a collaboration of the Digital Place-Based Advertising Association (DPAA), the Digital Signage Federation (DSF), the Interactive Advertising Bureau (IAB), outdoor traffic auditor Geopath, and the Out-of-Home Advertising Association (OAAA).
While those trade organizations had previously circulated their own best practices, the compilation consolidates them into six topics for the sake of consistency:
* General Overview of DOOH
* Technology and Infrastructure
* Buying and Selling
* Creative and Content
* Measuring Success
* Glossary of Terms
They can be found here.