Digital OOH Trade Groups Consolidate 'Best Practices'

A day after the Media Rating Council released proposed standards for measuring video ads across platforms, a consortium of five trade organizations this morning released a compilation of “best practices” for running ads in digital out-of-home media.

The compilation is a collaboration of the Digital Place-Based Advertising Association (DPAA), the Digital Signage Federation (DSF), the Interactive Advertising Bureau (IAB), outdoor traffic auditor Geopath, and the Out-of-Home Advertising Association (OAAA).

While those trade organizations had previously circulated their own best practices, the compilation consolidates them into six topics for the sake of consistency:

* General Overview of DOOH

* Technology and Infrastructure

* Buying and Selling

* Creative and Content

* Measuring Success

* Glossary of Terms

They can be found here.



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