• by Joe Mandese  @mp_joemandese, June 29, 2021

U.S. cinema advertising network National CineMedia continues its diversification outside of movie theaters with a new deal to syndicate a version of its ad-supported pre-show content on college campuses.

The deal with digital place-based video advertising network Trooh (formerly Rouge Media) will distribute a new "Noovie On-Campus" show targeting Gen Z movie fans on college campuses.

The Trooh screens including high-traffic, non-academic commercial spaces such as campus retail and bookstores, student centers and cafeterias, athletic and recreations facilities.

Trooh's screens with audio, including some with charging station capabilities, reach an estimated 8.6 million young adults at more than 600 college and university campuses in 47 states, including the top 25 DMAs.