Consumer Location Data Tracker Ground Truth Granted MRC Accreditation

Consumer location data-tracking firm Ground Truth has received accreditation from the Media Rating Council (MRC) for location, place and visitation data sets.

"As part of the accreditation, Ground Truth's methodology and the validity of its place-based visits for advertising targeting, and driving and measuring advertising performance has been found to comply with MRC's industry standards," the company said in a statement announcing the MRC's decision.

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