Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void

A day after Nielsen confirmed it is shutting down its place-based video measurement service in October, out-of-home measurement firm Geopath announced it has dramatically increased the supply of “measured inventory” available via its “insights suite.”

In a statement, Geopath said its supply increased “by 50% since the integration of place-based screens into the platform in April of last year.”

Currently, Geopath, a not-for-profit that originally operated as the Traffic Audit Bureau, says it has 48 place-based media networks as members of its service, and that the base represents “hundreds of thousands of OOH advertising spots” in locations ranging from gyms, bars, amusement parks, sports stadiums, malls, airports, retail outlets, cinemas, grocery stores and “many other venues.”

Geopath claimed it also will add “160,000 more place-based spots in the coming months.”



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