At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
- COMMENTARY
For stakeholders in the television ecosystem, the impact of streaming viewing is the mystery of the year - probably the decade. Their biggest concern … Read the whole story
At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
- COMMENTARY
Ad blocking is on the rise, particularly among millennials, and now it has been declared legal in Germany. For publishers, the message is simple: … Read the whole story
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCom, Carat and UM, which all have pieces of Coca-Cola in different parts … Read the whole story
- COMMENTARY
While not completely moving to "a la carte" programming, Verizon FiOS "Custom TV" plan essentially allows traditional TV customers to break down their big … Read the whole story
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
MTV put on an upfront presentation distinguished by the grossest opening seen so far in this upfront season. On screen, media and advertising reps … Read the whole story
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
Revenue for Facebook's first quarter totaled $3.54 billion -- an increase of 42% year-over-year -- while ad revenue was up 46% year-over-year to $3.32 … Read the whole story
On the eve of upfront season, Viacom has put together its first ever trade marketing campaign. Its theme -- "Made Here. Lives Everywhere" -- … Read the whole story
Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expected foreign exchange rate changes. First-quarter net income gained 8.6% to $63 million, … Read the whole story
Digital coupons are coming to Apple Watch courtesy of Valpak, which is releasing a new app for download to the wearable device. Apple Watch … Read the whole story
Ahead of its first-quarter earnings, on Wednesday Facebook unveiled a new caller-ID and business directory app named "Hello." The app connects directly with the … Read the whole story
