by Joe Mandese
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
COMMENTARY
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For stakeholders in the television ecosystem, the impact of streaming viewing is the mystery of the year - probably the decade. Their biggest concern … Read the whole story
by Joe Mandese
At a time when tensions are rising between advertisers and their agencies over unclear or undisclosed forms of media compensation, the Association of National … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ad blocking is on the rise, particularly among millennials, and now it has been declared legal in Germany. For publishers, the message is simple: … Read the whole story
by Steve McClellan
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCom, Carat and UM, which all have pieces of Coca-Cola in different parts … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While not completely moving to "a la carte" programming, Verizon FiOS "Custom TV" plan essentially allows traditional TV customers to break down their big … Read the whole story
by Laurie Sullivan
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
by Adam Buckman
MTV put on an upfront presentation distinguished by the grossest opening seen so far in this upfront season. On screen, media and advertising reps … Read the whole story
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by Wayne Friedman
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
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by Gavin O'Malley
Revenue for Facebook's first quarter totaled $3.54 billion -- an increase of 42% year-over-year -- while ad revenue was up 46% year-over-year to $3.32 … Read the whole story
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by Wayne Friedman
On the eve of upfront season, Viacom has put together its first ever trade marketing campaign. Its theme -- "Made Here. Lives Everywhere" -- … Read the whole story
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by Wayne Friedman
Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expected foreign exchange rate changes. First-quarter net income gained 8.6% to $63 million, … Read the whole story
by Erik Sass
Digital coupons are coming to Apple Watch courtesy of Valpak, which is releasing a new app for download to the wearable device. Apple Watch … Read the whole story
by Gavin O'Malley
Ahead of its first-quarter earnings, on Wednesday Facebook unveiled a new caller-ID and business directory app named "Hello." The app connects directly with the … Read the whole story