by Joe Mandese
In a move that industry execs say is tantamount to a gag order, Nielsen this week sent a tersely worded warning to clients that … Read the whole story
COMMENTARY
by
This brilliantly constructed but majorly foreboding episode is called "Time & Life," after the prestigious building that was formerly home to Sterling Cooper. But … Read the whole story
by Wayne Friedman
First-quarter 18-49 prime-time audiences sank 12% among the top four broadcast networks and were down 10% among top non-kids cable networks, according to an … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
We live during a time in which it is increasingly hard to separate technology milestones from cultural milestones. To take just one example - … Read the whole story
by Laurie Sullivan
Twitter said late Tuesday it will open some of its advertising inventory to Google. The two companies will develop a new attribution model for … Read the whole story
COMMENTARY
by Mike Drexler, Op-Ed Contributor
A solution is there but agencies and clients have work to do to get it in place. Agency profit is a factor to be … Read the whole story
by Larissa Faw
The stock fell 27.8% from its previous close ($27.98) on Monday, when the company confirmed an ongoing SEC investigation looking at a number of … Read the whole story
by Wayne Friedman
Millennial women-targeted digital media company Refinery29 has taken on some new investment from Scripps Networks Interactive and WPP Group. The two have invested $50 … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In February, when AT&T said it was going to roll out a 1 GB fiber service in Kansas City, the company announced that the … Read the whole story
by Adam Buckman
Yahoo sounded just like a regular TV network as it announced a slew of new shows at its NewFront presentation to advertising execs. The … Read the whole story
by Erik Sass
The online audience for U.S. newspapers set another goal in March. The increase was largely due to the continuing expansion of the mobile audience. … Read the whole story
by Larissa Faw
Watrall will lead the agency's advanced marketing analytics team tasked with gleaning actionable insights from data. Watrall is also tasked with building out a … Read the whole story
by Laurie Sullivan
Google's YouTube is funding four content creators that the company believes have the potential to boost their careers and the future of original content. … Read the whole story
by Tanya Gazdik
KEY LARGO, Fla. - The company determined that the interest seemed to be mostly among high school and college-age consumers, Adam Gagliardo, senior director, … Read the whole story
by Laurie Sullivan
Google began rolling out a digital news partnership with eight European newspaper publishers acknowledging past mistakes with news organizations. On Tuesday the Mountain View, … Read the whole story
by Erik Sass
Close on the heels of the re-launch of its flagship Web site in the U.S., Bloomberg Business is expanding overseas with the launch of … Read the whole story
by Sarah Mahoney
And this year, it's evident people intend to broaden their interpretation of the holiday. "More and more, Mother's Day encompasses a broader spectrum of … Read the whole story
by Larissa Faw
Hohman spent more than 20 years at IPG including stints as EVP of global business development at UM, EVP of North American business development … Read the whole story
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by P.J. Bednarski
Maker Studios today was to announce 15 new video projects and said it had been working with Disney Co. units including ESPN, Marvel and … Read the whole story
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by P.J. Bednarski
Hulu has landed rerun rights to "Seinfeld," possibly for $1 million an episode. Read the whole story