The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story

Encouraging more brands and agencies to get in on the scanning action, Snapchat is now offering downloadable files and branding guidelines for Snapcodes, its … Read the whole story

Martha Stewart Living Omnimedia has reported its first full set of quarterly results following its broad licensing agreement with Meredith Corp. MSLO's total revenues … Read the whole story

It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story

The former Target media executive will oversee Compass Point Media and is tasked with leading client media strategy, partnerships, investments and content integration. She … Read the whole story

Havas Group noted strong performances in North America, where organic growth was 10.2%, by Havas Life, Havas Worldwide Chicago, Arnold and Havas Media, which … Read the whole story

The winners for the 2015 Breakthrough Innovation Project include the usual industry giants, including PepsiCo, which won three awards, one of which is for … Read the whole story

Although Discovery Communications' U.S. networks were down in key prime-time viewers in its first-quarter financial reporting period, domestic advertising edged up 1%. Overall, Discovery … Read the whole story

New sports programming at Disney's cable networks perked up in recent quarterly revenue -- in particular higher ad sales. But operating income declined. Cable … Read the whole story

Gen Y is finally ready to spend, with consumer confidence at an all-time high, IRI reports. The increases in all age groups are good … Read the whole story

Google has acquired the scheduling app Timeful to provide support for calendar and task management. With a focus on mobile, watchers will likely continue … Read the whole story