by Joe Mandese
Facebook is now the fastest-growing major media supplier to Madison Avenue, but Google remains No. 1, according to the 2015 edition of the "Top … Read the whole story
-
by Laurie Sullivan
Facebook has indexed more than a trillion posts allowing individuals to search for keywords in posts that have been shared with them by others. … Read the whole story
by Adam Buckman
Screenvision, the company that sells advertising opportunities in movie theaters, predicted it will have a "robust" upfront sales season this year, based on what … Read the whole story
-
by Wayne Friedman
Kicking off the first of big four broadcast upfront presentations this week, NBC will look to boost its Thursday nights to keep its now … Read the whole story
by Joe Mandese
WINSTON-SALEM, NC -- John Ross is giving me a walking tour of Inmar's headquarters here when he stops suddenly, turns and says, "We can't … Read the whole story
-
by Erik Sass
Richard Beckman, who once served as the powerful head of the Conde Nast Media Group, is returning to the publishing world with a high-ranking … Read the whole story
by Wayne Friedman
National TV advertising may be taking a surprising turn -- slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which … Read the whole story
by Erik Sass
No surprises here: Newspaper publishers suffered another round of revenue declines in the first quarter of the year, continuing a trend going all the … Read the whole story
by Wendy Davis
Advocacy group Electronic Privacy Information Center is asking an appellate court to revive a lawsuit accusing Google and Viacom of violating a federal video … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
You've been champing at the bit for streaming services to offer a large enough array of programming so you can call the cable company … Read the whole story
by Steve McClellan
The MDC Partners CEO and two of his consulting companies -- which are paid annual retainers by MDC -- agreed to waive rights to … Read the whole story
by Joe Mandese
Interpublic has restructured two distinct agency network brands, blending Boston-based Mullen and London-based Lowe and Partners to form the Mullen Lowe Group, which will … Read the whole story
by Wayne Friedman
NBCUniversal says advertisers witnessed major returns on their media investments in consumer product spending on its cable lifestyle networks. For every one dollar spent … Read the whole story
by Gavin O'Malley
Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first-quarter revenue -- to $625.1 million -- and adjusted earnings per … Read the whole story
by Erik Sass
Tribune Publishing, owner of the "Los Angeles Times," is buying "The San Diego Union-Tribune" from its previous owner, real-estate developer Doug Manchester, for $85 … Read the whole story
by Wayne Friedman
On the verge of the big upfront buying season, CBS network's first-quarter advertising revenues remained in a weak range. This upfront selling season, CBS … Read the whole story
-
by P.J. Bednarski
As broadcast upfronts begin today, the big four networks are increasingly concerned about how network viewership is being siphoned by digital. They fear another … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Google has released new data that says just over half (54%) of video advertisements across the Web -- excluding YouTube -- were viewable in … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Broadband providers recently asked the Federal Communications Commission to stay a portion of its historic decision to impose net neutrality rules. Should the FCC … Read the whole story