by Erik Sass
'USA Today' may cease publishing a daily print edition within the next five or six years, according to Editor in Chief David Callaway, who … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting … Read the whole story
by Wayne Friedman
David Letterman pretty much ended up where he started on CBS with big TV ratings, dominating all late-night TV and pulling in many entertainment … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Mobile operators' threat to block online ads in Europe, reported last week, was startling. The assumption was that, jealous of the pie they'd been … Read the whole story
by Laurie Sullivan
Supporting the growing number of searches for how-to videos, product reviews, and haul videos on YouTube, Google will add a Buy button to ads … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Broadband providers might want to draw on data about subscribers' Web activity in order to serve them targeted ads, but the Federal Communications Commission … Read the whole story
by Larissa Faw
This review comes as the Web-hosting platform tries to reposition itself in the marketplace. Under new CMO Phil Bienert, the company seeks to move … Read the whole story
by Steve McClellan
The two agencies being merged -- in the UK to start -- are Havas Sports & Entertainment and sibling branded-content shop Cake. With annual … Read the whole story
by Tyler Loechner
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursday announced it has integrated data from Retailigence into its platforms. Retailigence coins … Read the whole story
by Wayne Friedman
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen … Read the whole story
by Laurie Sullivan
Magnetic said Thursday that it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers … Read the whole story
by Gavin O'Malley
Adding a social layer to its customer experience management suite, Clarabridge has acquired Engagor -- a Belgian-based provider of real-time social customer service and … Read the whole story
by Steve McClellan
The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the … Read the whole story