Magnetic Acquires MyBuys, Raises $25 Million Equity Round

Magnetic said Thursday it will merge with MyBuys to expand its focus on multichannel marketing and personalization. The combined company will enable marketers to better connect with people by creating one view of the purchase journey across devices and channels during all stages of the buying process.

The combined entity will operate under Magnetic’s name led by James Green, Magnetic’s CEO. MyBuys CEO Rita Brogley will join the Magnetic Board of Directors. The new Magnetic will have $100 million in revenue and a global footprint of 700 customers.

While Magnetic’s platform collects search and purchase intent signals from shoppers looking to make a purchase on hundreds of thousands of sites. MyBuys leverages deep knowledge of consumers’ online and offline purchases and shopping behaviors to deliver personalization solutions. This combination helps marketers to prospect, acquire, convert and reactivate customers across a variety of channels, including display, email, on-site, and mobile, from one platform in real-time.

Magnetic also announced that it raised a $25 million round of equity funding led by Edison Partners with the participation from Charles River Ventures, ORIX Ventures, the Honeywell pension, Jonathan Kraft, Roger Ehrenberg, and others. The new investments will turbocharge Magnetic’s product innovations



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