by Wayne Friedman
CBS Corp. is closing in on a deal with Apple to be part of its new Internet-based, stand-alone TV service, which could garner higher … Read the whole story
COMMENTARY
by Gayle Fuguitt
CEOs are desperate for actionable research that will help them reinvent their business, to make them relevant and to build market share in today's … Read the whole story
by Wayne Friedman
Now more than half of all U.S. TV homes have at least one TV set connected to the Internet. Some 56% of all U.S. … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The trailer for CBS' upcoming "Supergirl" reportedly got more than 10 million views in one week. "Supergirl" is trying to be a combination of … Read the whole story
by Wayne Friedman
Total day commercial ratings among broadcast networks continue to decline among some key viewers this past season. Season-to-date total day C3 ratings (commercial ratings … Read the whole story
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by Steve McClellan
Shareholders passed a resolution at Omnicom's annual meeting that will require the chairman of the board to be an independent board member. The new … Read the whole story
by Larissa Faw
Horizon will oversee all core communications planning and buying/activation responsibilities in the U.S. The agency's New York office will manage the account and will … Read the whole story
by Karl Greenberg
Spring is here and that means people are shopping for things. And things include cars. Prognosticators in the auto biz see a fairly blistering … Read the whole story
by Joe Mandese
Printed magazines aren't dead, but one is flipping its format to look more like a digital edition, at least for one week. The June … Read the whole story
by Joe Mandese
Long-time media researcher Anna Fountas has joined media planning software giant Telmar as president of The Americas. Fountas, who most recently was vice president … Read the whole story
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by Tyler Loechner
Nielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed sum, Advertising Age has reported. "Founded in 2006 by neuroscientist Dr. Carl Marci … Read the whole story
by Erik Sass
As expected, following its acquisition by Tribune Publishing Co. the "San Diego Union-Tribune" is laying off a large number of employees with cuts focused … Read the whole story
by Steve McClellan
The Navy said that the contract being awarded to Y&R has an annual value $84.4 million. The contract contains one "base year" and four … Read the whole story
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by Tyler Loechner
Xaxis, GroupM's programmatic media-buying unit, recently launched Xaxis Audio, which lets advertisers buy digital audio ads programmatically. In an interview with Beet.TV, Nicolas Bidon, … Read the whole story
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by Tyler Loechner
Publicis Groupe decentralized VivaKi, its agency trading desk, earlier this year, and "it did so to capitalize on the increasing performance of programmatic," AdExchanger … Read the whole story
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by P.J. Bednarski
Consumers will spend around $1,500 -- when coupled with a PC costing less than $1,000, that is -- for the Oculus Rift headset, said … Read the whole story