As part of an ongoing U.S. Federal indictment and investigation, global sports marketers played a significant role in the sudden resignation of Sepp Blatter … Read the whole story
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story
"For the most part, it's the same cast of characters across these services. If we can see other providers really taking hold in the … Read the whole story
Nearly half of TV consumers will pay for sports TV -- even if it isn't part of a pay TV cable package. Among people … Read the whole story
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story
The top 1,000 retailers find that search engines deliver 41% of their Web site traffic -- significantly higher than any other source -- but … Read the whole story
Investing further in artificial intelligence, Facebook is officially opening a new research lab in Paris. Facebook said it hopes to work openly with and … Read the whole story
Placemedia, a supply-side platform (SSP) for programmatic TV advertising, on Tuesday announced it has added 12 new networks to its platform. The company claims … Read the whole story
Lithium Technologies has unveiled a suite of new products to help brands analyze and manage social media, with an eye to more effectively integrating … Read the whole story
Looking to fuel more interest in video on demand for TV advertisers, NBCUniversal has signed up advertisers allowing viewers to watch an upcoming episode … Read the whole story
Kia Motors America is joining forces with Telemundo to present a new Web series that includes Kia product integrations aiming to raise awareness among … Read the whole story
Founded 20 years ago, Digital Kitchen's current management team of Chairman Paul Matthaeus, President Don McNeill and CEO Bill Fritsch will remain in place. … Read the whole story
While the exact timing of the launch is the subject of much debate, Apple is almost ready to roll out its music streaming service. … Read the whole story
- COMMENTARY
In an about-face, AT&T will promise to follow some of the new net neutrality rules as a condition of its $49 billion merger with … Read the whole story
COMMENTARYThe central challenge was this: Manage an A-list male celebrity's public transformation to female, which includes not only getting everyone to accept it, but … Read the whole story
