by Wayne Friedman
As part of an ongoing U.S. Federal indictment and investigation, global sports marketers played a significant role in the sudden resignation of Sepp Blatter … Read the whole story
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by Steve McClellan
The new operation will be headed by Paul Dolan, previously EVP/GM, performance marketing at Xaxis. The new unit's business model is designed to combine … Read the whole story
by Aaron Baar
"For the most part, it's the same cast of characters across these services. If we can see other providers really taking hold in the … Read the whole story
by Wayne Friedman
Nearly half of TV consumers will pay for sports TV -- even if it isn't part of a pay TV cable package. Among people … Read the whole story
by Gavin O'Malley
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story
by Laurie Sullivan
The top 1,000 retailers find that search engines deliver 41% of their Web site traffic -- significantly higher than any other source -- but … Read the whole story
by Gavin O'Malley
Investing further in artificial intelligence, Facebook is officially opening a new research lab in Paris. Facebook said it hopes to work openly with and … Read the whole story
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by Tyler Loechner
Placemedia, a supply-side platform (SSP) for programmatic TV advertising, on Tuesday announced it has added 12 new networks to its platform. The company claims … Read the whole story
by Erik Sass
Lithium Technologies has unveiled a suite of new products to help brands analyze and manage social media, with an eye to more effectively integrating … Read the whole story
by Wayne Friedman
Looking to fuel more interest in video on demand for TV advertisers, NBCUniversal has signed up advertisers allowing viewers to watch an upcoming episode … Read the whole story
by Erik Sass
Kia Motors America is joining forces with Telemundo to present a new Web series that includes Kia product integrations aiming to raise awareness among … Read the whole story
by Steve McClellan
Founded 20 years ago, Digital Kitchen's current management team of Chairman Paul Matthaeus, President Don McNeill and CEO Bill Fritsch will remain in place. … Read the whole story
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by Gavin O'Malley
While the exact timing of the launch is the subject of much debate, Apple is almost ready to roll out its music streaming service. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In an about-face, AT&T will promise to follow some of the new net neutrality rules as a condition of its $49 billion merger with … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The central challenge was this: Manage an A-list male celebrity's public transformation to female, which includes not only getting everyone to accept it, but … Read the whole story