As expected, package-goods giant Mondelez has joined the pack of global marketers launching media reviews this spring. The company, one of two companies created … Read the whole story

Dish Network and T-Mobile may be looking to join the race among TV providers and telecommunications companies in potential mergers. A new report says … Read the whole story

Launching a new advertising system, based on what it claims is the "largest footprint of linear TV inventory," Simulmedia is starting a new data-driven … Read the whole story

R. Danielle Bailey, research director and head of data partnerships for L2, the digital think tank, says it's a watershed moment for social media: … Read the whole story

The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today will announce a new 19-member Board of Advisors that it says … Read the whole story

Google on Thursday took its Brand Lift metrics mobile and expanded features to include measuring ad lift in consideration, favorability and purchase intent for … Read the whole story

The Publicis-owned agency is hiring Jon Reily (from Amazon) and Steve White (from R/GA) as VPs of commerce strategy. Reily will be responsible for … Read the whole story

Fresh off its upfront presentation, Screenvision, the country's second-largest cinema ad network, announced a number of new hires on the sales and marketing side. … Read the whole story

The London expansion is being accomplished with the rebranding of sibling agency Jam to Deep Focus. Heading operations as CEO of Deep Focus UK … Read the whole story

Lycos, one of the first Internet search engines and portals, took another turn Thursday by announcing that next week it will launch Lycos Life, … Read the whole story