by Wayne Friedman
The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Taco Bell is rolling out a breakfast item that is the quintessential south-of-the-border desayuno especialidad: Cap'n Crunch Crunch Berries coated doughnut holes. So autenticamente … Read the whole story
by Wendy Davis
The Interactive Advertising Bureau wants the Federal Communications Commission to clarify whether the net neutrality rules will result in new privacy restrictions on broadband … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that … Read the whole story
by Wayne Friedman
Big Data may be all the rage for almost all businesses these days. But that's where the work begins for marketers in choosing the … Read the whole story
COMMENTARY
by Brian Danzis, Op-Ed Contributor
Why do we block commercials? Because they can be annoying, disruptive and they're often not relevant. They don't speak to us personally and they … Read the whole story
by Joe Mandese
In a monetary milestone that likely has more resonance for Americans than the club's hometown fans, England's Manchester United has become the first professional … Read the whole story
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by Wendy Davis
Federal Communications Commission officials met with top executives from AT&T and DirecTV on Thursday, in order to discuss merger conditions, CNN reports. A formal … Read the whole story
by Laurie Sullivan
On Friday, Google and Amazon made known that they have begun to offer services to store DNA data in the cloud, as universities and … Read the whole story
by Gavin O'Malley
As part of a broader effort to reach people of all nationalities and socioeconomic backgrounds, Facebook is rolling out "Lite" -- a less data-demanding … Read the whole story
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by Larissa Faw
Agency cofounder and NBA star Kobe Bryant has sold his stake in the agency. Cofounder Chris Raih is taking ownership of the firm with … Read the whole story
by Gavin O'Malley
Amid growing privacy concerns, Facebook is rethinking how Messenger users should share their physical locations with friends and family. Instead of "always-on" location sharing, … Read the whole story
by Laurie Sullivan
Russian search engine Yandex jumped into the music fray earlier this week, launching Yandex.Radio, an ad-supported streaming music service that offers about 100 stations … Read the whole story
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by Tyler Loechner
Seeking Alpha has made note of the fact that on Friday, the day after Comcast acquired TV ad-targeting firm Visible World, several public ad … Read the whole story
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by Sean Hargrave
WPP faces a substantial pay revolt this week, with one of its largest investors set to issue a public reprimand to the advertising giant … Read the whole story