Ad blocking remains a controversial topic. Based on a variety of data, one company attempts to estimate the financial loss to Google, suggesting that … Read the whole story
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The stakes are currently being placed in the ground. The next great commodity will be data - and you can already sense the battle … Read the whole story
Albeit in the shadow of its new music service, Apple just launched "News" -- a Flipboard-like mobile app that replaces Newsstand, and seeks to … Read the whole story
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The deal wasn't really about any particular technology or capability, it was actually about the value that is now inherent to first-party data. Verizon … Read the whole story
To promote and grow local TV news on mobile/connected TV devices, five major broadcast television station groups have started up a new venture called … Read the whole story
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Many sports, including hockey, provide a valuable audience for marketers in many categories. But throughout the entire hockey season, the commercial breaks have been … Read the whole story
Shareholders voted to approve the company's executive compensation program by an 80% margin, despite a lot of hand-wringing in articles leading up to the … Read the whole story
As part of what seems like an endless effort to simplify its service, Twitter is changing how conversations show up on the Tweet page. … Read the whole story
In a bid to stream the most relevant content to readers in real-time, the New York Times has rolled out a new dashboard called … Read the whole story
For the first time in the modern era, newspaper publishers around the world collected more revenue from circulation, including print and digital subscriptions and … Read the whole story
As Its Stock Continues To Fall, MDC Partners Tweaks Compensation Program Due To Shareholder ConcernsMDC Partners held its annual meeting June 4, and the following day its stock dropped to a low for 2015. The stock has continued … Read the whole story
In another manifestation of large consumer product goods companies' strategic shift toward aligning with consumers' demand for fresher, less processed foods, Campbell Soup Company … Read the whole story
Just in time for the TV upfront market comes a new study that shows TV continues to be "most effective advertising medium." While other … Read the whole story
Long in the business of advertising other people's products, Time Inc. has unveiled a new advertising campaign promoting itself. The new campaign, created by … Read the whole story
The well-regarded industry executive will take the Interpublic agency's creative reins in January 2016. Credle, 51, succeeds Jonathan Harries, who has served as FCB's … Read the whole story
