In a pattern that seems to be following the fragmentation of other media, Nielsen this morning released a report showing that while the number … Read the whole story
Dozens of lawmakers said this week that they oppose revising the tax code in a way that could drive up the cost of advertising. … Read the whole story
Although small- and medium-sized businesses expect to increase their radio and TV spending over the next year, online marketing continues to dominate their growing … Read the whole story
ABC's NBA Finals continue to easily outperform results of a year ago -- as well as offering up the highest average viewership in nearly … Read the whole story
Appealing to advertisers' boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on … Read the whole story
Barely half (53%) of the votes cast supported the company's executive compensation plan. That's a sharp drop from last year when 68% of votes … Read the whole story
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Ad revenue generated for content that appears on pirate sites, or sites that illegally stream movies and TV shows, was $209 million in 2014. … Read the whole story
Household names like Apple, Chipotle, Facebook, Intel, and Verizon fill the top half of Millward Brown's list of the top 20 most loved brands, … Read the whole story
Marking a major milestone for Facebook and its mobile messaging ambitions, Android users have now downloaded Messenger more than 1 billion times. The achievement … Read the whole story
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round … Read the whole story
Amazon jumped six places from last year to take the top spot in YouGov BrandIndex's new ranking of the brands that are best-perceived among … Read the whole story
"The Wall Street Journal" is preparing to unveil a new mobile-only news app offering a condensed version of the newspaper's reporting across a range … Read the whole story
Madison Avenue creative media veteran Alan Schulman has joined Deloitte Digital as national director of content marketing and creative experiences. Schulman, who most recently … Read the whole story
Meredith Corp. has announced that it is raising the guaranteed circulation for "EatingWell" magazine, acquired in June 2011, from 850,000 to an even million, … Read the whole story
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Seems like some lawmakers really don't care for the new net neutrality rules. Today, in what advocacy group Free Press calls a "sneak attack" … Read the whole story
