by Joe Mandese
In a pattern that seems to be following the fragmentation of other media, Nielsen this morning released a report showing that while the number … Read the whole story
by Wendy Davis
Dozens of lawmakers said this week that they oppose revising the tax code in a way that could drive up the cost of advertising. … Read the whole story
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by Wayne Friedman
Although small- and medium-sized businesses expect to increase their radio and TV spending over the next year, online marketing continues to dominate their growing … Read the whole story
by Wayne Friedman
ABC's NBA Finals continue to easily outperform results of a year ago -- as well as offering up the highest average viewership in nearly … Read the whole story
by Gavin O'Malley
Appealing to advertisers' boundless passion for targeting, Twitter is now letting app advertisers reach users based on the categories of apps already installed on … Read the whole story
by Larissa Faw
Barely half (53%) of the votes cast supported the company's executive compensation plan. That's a sharp drop from last year when 68% of votes … Read the whole story
COMMENTARY
by Mike Weatherley
Ad revenue generated for content that appears on pirate sites, or sites that illegally stream movies and TV shows, was $209 million in 2014. … Read the whole story
by Laurie Sullivan
Household names like Apple, Chipotle, Facebook, Intel, and Verizon fill the top half of Millward Brown's list of the top 20 most loved brands, … Read the whole story
by Gavin O'Malley
Marking a major milestone for Facebook and its mobile messaging ambitions, Android users have now downloaded Messenger more than 1 billion times. The achievement … Read the whole story
by Tyler Loechner
ZypMedia, the programmatic media-buying platform for local advertising formerly known as ExtendTV, on Wednesday announced it has closed a $4.4 million Series B round … Read the whole story
by Karlene Lukovitz
Amazon jumped six places from last year to take the top spot in YouGov BrandIndex's new ranking of the brands that are best-perceived among … Read the whole story
by Erik Sass
"The Wall Street Journal" is preparing to unveil a new mobile-only news app offering a condensed version of the newspaper's reporting across a range … Read the whole story
by Joe Mandese
Madison Avenue creative media veteran Alan Schulman has joined Deloitte Digital as national director of content marketing and creative experiences. Schulman, who most recently … Read the whole story
by Erik Sass
Meredith Corp. has announced that it is raising the guaranteed circulation for "EatingWell" magazine, acquired in June 2011, from 850,000 to an even million, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Seems like some lawmakers really don't care for the new net neutrality rules. Today, in what advocacy group Free Press calls a "sneak attack" … Read the whole story