The Wall Street Journalis preparing to unveil a new mobile-only news app offering a condensed version of the newspaper’s reporting across a range of subjects, giving users a look at top
stories and breaking news.
The new app, called “What’s News,” will be available for free to WSJ’s paying print and digital subscribers.
Capital New
York first reported the news.
Taking its name from the column of news briefs that appears on the print newspaper’s front page, the app is being produced by a dedicated editorial
team within the WSJ newsroom. The app will enter beta testing in July, suggesting an official launch date sometime in the second half of the year, and will first become available on Apple
iOS.
advertisement
advertisement
No word yet whether the app will carry advertising.
The WSJ’s move to create a mobile digest version for readers on the go comes not long after The New York
Times revamped its own mobile digest app, NYT Now, scrapping a subscription plan and reinventing the app as a free, ad-supported service.
“What’s News” is just the
latest in a series of new content and distribution initiatives from the WSJ, many of them focused on mobile. In April, WSJ unveiled a redesigned Web site consistent across different
devices, complementing its recently re-launched Android app. It also launched a new app for Apple Watch.
Last year, the WSJ announced a new partnership bringing both free and paid
content to Flipboard. An official version offers limited free access to some content for nonsubscribing Flipboard users and full access to paid subscribers. Publisher Dow Jones also brought Factiva,
its business information and research service, to Flipboard; the service is only available to Factiva subscribers.