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by Joe Mandese
The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Figure that future TV upfronts will only become less clear, more muddy, with more apples-to-oranges comparisons. Now two major media groups -- NBCUniversal and … Read the whole story
by Erik Sass
The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.'s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home … Read the whole story
COMMENTARY
by David Mowrey, Op-Ed Contributor
While technology companies are making it easier to quickly identify and remove unlicensed content, and content owners will undoubtedly continue to use DMCA to … Read the whole story
by Tyler Loechner
Live Nation, a live events promotion company that entered the programmatic arena last summer, has doubled down on audience targeting. The company this week … Read the whole story
COMMENTARY
by John Billett, Op-Ed Contributor
Media agency holding company deals with media owners generate discounts of which their own media agencies are unaware. These deals never enter the media … Read the whole story
by Erik Sass
Time Inc. is continuing to expand its digital footprint, announcing it will launch a new Web site focused on the automotive enthusiast audience, as … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A new study by researchers at Carnegie Mellon University suggests that Web users' gender can determine whether they are served ads by Google that … Read the whole story
by Wayne Friedman
In three years, TV stations' average retransmission fees will rapidly climb to come in just behind the top five basic cable networks' subscriber fees. … Read the whole story
by Ben Frederick
Advertisers on Twitter can now manage their ad campaigns on mobile devices. The new feature is primarily focused on mobile advertisers, which make up … Read the whole story
by Laurie Sullivan
Ebay.com is the most visible Web site in Google Shopping image-based product listing ads, and Amazon is the most visible in Google AdWords text-based … Read the whole story
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by Wayne Friedman
ESPN's sports award show, "The ESPYs," will see Capital One return as its presenting sponsor, as well as new and returning advertisers buying commercial … Read the whole story
by Larissa Faw
The deal involves several of the agency's operating units. InsideOut, Horizon's live event production unit, will produce the WSOBV telecast that will air on … Read the whole story
by Aaron Baar
"The consumer has taken control of the shopping season," Dallas Lawrence, senior vice president and head of corporate communications for Rubicon, tells "Marketing Daily." … Read the whole story
by Laurie Sullivan
Since continuity breeds adoption of software and applications, Web sites may soon look a lot like Android apps if Google gets its way. The … Read the whole story
by Tanya Gazdik
The mobile wallet brings context to coupons. Brands can use Apple's Passbook and Google Wallet to drive coupon redemption and store visits by delivering … Read the whole story
by Ben Frederick
Mobile continues to make steady gains in the UK, as it now accounts for nearly half (48%) of all traffic in the country, up … Read the whole story
by Gavin O'Malley
Effectively connecting online and offline retail experiences remains a weak point for Facebook and its brand partners. That's why the social giant is so … Read the whole story
by Karlene Lukovitz
Jared Fogle's inspirational story of having lost more than 200 pounds by eating Subway sandwiches and walking was the foundation for the chain's pioneering, … Read the whole story
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by Wendy Davis
AT&T intends to make broadband DSL service available for just $5 a month to some low-income households as a condition of its merger with … Read the whole story
by Karl Greenberg
Of the relationship, Vinay Shahani, VP marketing, Volkswagen of America, Inc., says: "Every year it's fun for us. When you work with Discovery year … Read the whole story
by Steve McClellan
The firms argue that many of the plaintiff's claims are time-barred, given that they occurred between 2011 and 2013. An attorney for the agency … Read the whole story
by Karl Greenberg
Three two-part on-air narratives include extended digital content and behind-the-scenes videos, as well as exclusive social initiatives, per the company. Content also will run … Read the whole story
by Tyler Loechner
iHeartMedia has announced that Carter Brokaw is joining the company as president of digital revenue strategy. Per a release, Brokaw will work closely with … Read the whole story