by Joe Mandese
As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates … Read the whole story
by Laurie Sullivan
Despite the explosion in digital content, it appears that marketers in every industry lack the knowledge to increase engagement rates online. Brands reaching out … Read the whole story
by Laurie Sullivan
Microsoft plans to begin stop serving Content Ads on Microsoft, Yahoo and its network of Web sites in the U.S. as early as August. … Read the whole story
by Erik Sass
iHeartMedia enjoyed another round of growth in the second quarter of the year, with revenues up at its radio broadcasting Americas outdoor advertising, and … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under … Read the whole story
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by Gavin O'Malley
Rebounding from a recent slump, LinkedIn on Thursday said second-quarter revenue was up 33%, year-over-year, to $712 million. The social net now boasts about … Read the whole story
by Sarah Mahoney
The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The … Read the whole story
by Aaron Baar
"The surprising element for us was Hulu Plus," says Brett Sappington, director of research at Parks Associates. "To shed a number of subscribers equal … Read the whole story
by Wendy Davis
Google is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe that … Read the whole story
by Erik Sass
Gannett announced its quarterly revenue results as a standalone company this week. The decline in newspaper publishing revenues was due to drops in both … Read the whole story
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by Tyler Loechner
IPG's trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to … Read the whole story
by Steve McClellan
The Tokyo-based ad holding company has secured rights for 22 Asian countries for the four Olympics beginning with the 2018 Winter Games to be … Read the whole story
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by Wendy Davis
When it comes to customer service, Comcast is the country's worst-ranked company, according to a new poll by 24/7 Wall St. and Zogby Analytics. … Read the whole story
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by Larissa Faw
For the winners of an ongoing sweepstakes anyway. Devised by Havas Worldwide the contest provides Liberty a way to promote its products on a … Read the whole story
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by Sean Hargrave
Messenger now has 700 million users while WhatsApp has 300 million, but Facebook CEO Mark Zuckerberg says that while the plan is to monetise … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
Most days, this column shoots for thoughtfulness and relevance. It seizes on a single brand video as indicative of a grander trend within digital … Read the whole story