• by Tyler Loechner  @mp_tyler, July 30, 2015

IPG’s trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to the online world.

The trading desk’s data management platform, which is used for audience targeting purposes through IPG agencies, will now sport offline data sets as well, per a release. 

“This is the next step of our partnership with Rocket Fuel. It gives our agencies a new way to carry out marketing initiatives across display, mobile, video and social channels,” stated Arun Kumar, global president of Cadreon.