by Laurie Sullivan
Security researchers at Malwarebytes Labs have uncovered a large malicious advertising attack on Yahoo's advertising network, which they say began on July 28. Yahoo … Read the whole story
by Wendy Davis
Microsoft joined the entertainment industry in lobbying Mississippi Attorney General Jim Hood "to pressure Google to censor speech," the company says in new court … Read the whole story
by Laurie Sullivan
Third-party ad validation for some Google products got a shot in the arm Tuesday. comScore made Campaign Essentials available to brands in the U.S. … Read the whole story
by Gavin O'Malley
Opening up the mobile-advertising floodgates, Instagram is now offering its application programming interface to outside parties. Brands and their developer teams can now plug … Read the whole story
by Ben Frederick
The New York Times announced plans to launch a new mobile ad solution today, focusing on key moments in users' days. The new mobile … Read the whole story
COMMENTARY
by Yiannis Broustas, Op-Ed Contributor
Content personalization is an important part of providing users with a positive and engaging experience, rather than an overload of videos. Content personalization engines … Read the whole story
-
by Wayne Friedman
Overall, Disney's cable networks grew 5% to $4.1 billion in revenue with operating income 7% higher to $2.1 billion. Disney's broadcasting businesses had a … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Because there's something deep in the human psyche that wants to see a moral outcome, people have reflexively rooted for heroes since the beginning … Read the whole story
by Wayne Friedman
Ad market softness and general audience under-delivery issues contributed to weak advertising sales growth in the second quarter at Scripps Networks Interactive. Read the whole story
by Karlene Lukovitz
The innovation is being employed, appropriately, to promote Caress Forever body washes, which release a burst of scent when the user touches her skin … Read the whole story
-
by Wayne Friedman
ABC had a good season this past year, considering heavy competition from other networks, especially those with big prime-time sports programming. Read the whole story
by Erik Sass
Time Inc. has had a tough first year as an independent company, tackling the ongoing challenge of reinventing itself for the digital media age … Read the whole story
by Sarah Mahoney
"These stores make a very big difference to the brand," says Andrea Weiss, a retail consultant and founder of the O Alliance in New … Read the whole story
by Tyler Loechner
Neustar, an ad tech company that provides real-time data and analytics to marketers, on Tuesday announced a partnership with MarketShare, a marketing analytics firm. … Read the whole story
by Steve McClellan
The merged agency will do business as KSV and have a team of 55 staffers that provide branding, creative, media, and activation services. Read the whole story
by Tanya Gazdik
Emotional values like customization, meeting personal emotive needs and the ability to meaningfully 'talk' to the brand that actually 'listened,' are important to Millennials, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Mississippi Attorney General Jim Hood's attempt to subpoena information from Google could end up unmasking Web users who have made anonymous posts to Google. Read the whole story