Sheltering its innovative -- yet what some might consider farfetched -- ventures like Project Loon, Google will form a new holding company for new … Read the whole story
The next great battleground over media bias may be the search engine. Are your search results fair and balanced? How would you know if … Read the whole story
Nielsen has expanded its relationship with Google, making Digital Ad Ratings available through the Google DoubleClick demand-side platform, the company said Tuesday. Read the whole story
Forty-five million U.S. Web users now deploy an ad blocker, marking a 48% increase from last year, according to a new report by Adobe … Read the whole story
Just weeks after it struck a deal to sell the "Financial Times" to Japanese publisher Nikkei, Pearson is moving to offload the rest of … Read the whole story
Advances in the technology that enables brands to push ads out on television has kept the channel simmering, even if viewers are waning. Programmatic … Read the whole story
Many advertisers see video as the future of mobile advertising, and that vision is starting to get backed up by hard numbers. Read the whole story
CBS' Nina Tassler says content generation is still at the center of its operations -- and despite lower traditional TV ratings, monetizing of their … Read the whole story
Seasoned TV binge watchers watch, on average, around two shows at any given time, have little patience for video snafus and use their computers … Read the whole story
Time Inc.'s U.K. division this morning announced a strategic investment in Snap Fashion, a visual search business specializing in the fashion category. Launched in … Read the whole story
The country's largest cinema advertising network saw total revenues jump 22% to a record $122 million in the second quarter of 2015. NCM benefited … Read the whole story
The role is a new one at the South Korea-based agency network, which bought McKinney in 2012. Brinegar will continue to serve as chairman … Read the whole story
Facebook, Google, Microsoft, Twitter, and Yahoo have teamed up with U.K. Web charity Internet Watch Foundation (IWF) to stop the spread of child abuse … Read the whole story
FilmOn says a recent ruling by a judge in Los Angeles supports its argument to vacate a contempt finding in New York. Read the whole story
Ahead of this year's holiday season, mobile commerce appears to have reached critical mass. In fact, a full 88% of regular mobile users now … Read the whole story
OneSpot, a content marketing platform, recently announced it has partnered with four leading brands in the CPG and food industries, including Mondelez International's Honey … Read the whole story