by Wayne Friedman
Through four months of the big summer season, movie studios have slightly amped up their national TV media buying -- with Warner Bros, Universal … Read the whole story
COMMENTARY
by Derek Harding, Op-Ed Contributor
Advertisers and the media agencies that support them have not made the shift from broadcast to direct. There are two areas in particular where … Read the whole story
by Laurie Sullivan
In response to the growing backlash from Adobe Flash and the spread of malvertising across major portals like MSN and Yahoo, Google announced a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Sunday night's chatter about Kanye West -- both pro and con -- took place on social media, where the VMA audience was apparently tweetin' … Read the whole story
by Gavin O'Malley
Instagram on Tuesday debuted several additions to its Direct service, including threaded messages and the ability to send content from one's feed as a … Read the whole story
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by Ben Frederick
The share of impressions in the Web browser environment is still growing at 46% (in-app impressions were 54%). Interstitials had the highest ad engagement … Read the whole story
by Ben Frederick
Mobile will account for 52.4% of total digital spending, an increase of 59%, surpassing desktop and print marketing for the first time. eMarketer estimates … Read the whole story
by Tyler Loechner
comScore on Tuesday announced the appointment of Aaron Fetters as senior vice president of marketing solutions. Fetters joins comScore after spending nearly two decades … Read the whole story
by Laurie Sullivan
Google took on a new identity Tuesday. The Mountain View, Calif. company rebranded and took on a new logo that more closely identifies with … Read the whole story
by Wayne Friedman
Scripps Networks Interactive has now expanded into live streaming for all its cable TV networks -- with the added ability to substitute linear TV … Read the whole story
by Laurie Sullivan
Search is the No. 1 source for home improvement ideas among Southerners, and one of the top three sources overall for home renovators and … Read the whole story
by Erik Sass
After launching in print in February of last year, Dr. Oz The Good Life, the magazine centered on the eponymous font of health and … Read the whole story
by Steve McClellan
The new campaign comes at the start of the 12th annual National Preparedness Month and just after the recent 10th anniversary of Hurricane Katrina … Read the whole story
by Tyler Loechner
Programmatic video supply-side platform (SSP) SpotXchange will change its name by dropping its spare "change." The company on Wednesday announced it has officially rebranded … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The growth of digital ad blocker technology has made the world of TV commercial avoidance even more complicated. But traditional TV companies are on … Read the whole story