by Wayne Friedman
As digital video usage continues to climb, traditional live TV and time-shifted viewing on DVR devices continues to slip -- but TV still rules. … Read the whole story
by Laurie Sullivan
For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
by Sarah Mahoney
In this Q&A, Samara Anderson, retail strategist for Redpepper, an ad agency based in Nashville, Tenn., tells "Marketing Daily" why some brands can win … Read the whole story
by Erik Sass
Axel Springer, the German publishing house that puts out Germany's largest tabloid, Bild, is said to be considering buying U.S. online news publisher Business … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
What has the greatest impact on whether a new series gets that all-important viewer sampling? Before a new series debuts, on-air promotion is still … Read the whole story
by Aaron Baar
Cord-cutting, cord-cheating and "cord-slimming" are a very real future threat for cable, satellite and other pay-TV companies. According to Digitalsmiths, which is owned by … Read the whole story
COMMENTARY
by Maya Abulashvili, Staff Writer
It's easier than ever for individuals to get goods and services from each other and not just from brands, which has birthed a more … Read the whole story
by Wayne Friedman
The Video Advertising Bureau, a trade group of major TV network groups, says a study of 125 brands in six categories -- restaurants, retail, … Read the whole story
by Steve McClellan
As U.S. head, Ferranti will oversee Rapport offices in New York, Los Angeles, Chicago and Detroit. Previously he was VP/Director East Coast at the … Read the whole story
by Ben Frederick
The field of politics is primed for a digital media explosion. According to a recent report from Borrell Associates, political spending on digital media … Read the whole story
by Wendy Davis
France's data protection regulator has rejected Google's appeal of an order requiring the company to broaden the "right to be forgotten" by censoring search … Read the whole story
by Larissa Faw
Five advertising agencies -- Atmosphere Proximity, Deutsch, Crispin Porter + Bogusky, J. Walter Thompson, and Ogilvy -- are seeking five aspiring creative talents to … Read the whole story
by Wendy Davis
A federal judge has granted final approval to LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. Read the whole story
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by Laurie Sullivan
Facebook continues to become more serious about ecommerce as it tries to pull in a higher percentage of search advertising budgets. The company named … Read the whole story
by Ben Frederick
Ad tech firm Pixalate, known for fraud prevention in the programmatic space, has announced the launch of a monthly in-app mobile Seller Trust Index … Read the whole story
by Jess Nelson
Marketers may want to look at the travel industry for tips on how to boost their email-marketing campaigns, given the industry's sucees with email … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In a recent study, 200 senior marketing and media decision-makers revealed their dreams and aspirations for the year 2020 for our beloved profession. It … Read the whole story