According to Magna Global's just issued report, programmatic ad spend will account for about a third of display and video expenditures this year -- … Read the whole story
To help media companies get faster and easy access to TV research, Nielsen has "opened" up its data in launching a series of programming … Read the whole story
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Google is beholden to the ad industry and must bear the burden of putting into place processes that attempt to filter and remove invalid … Read the whole story
It seemed just a matter of time before Google would unify its services allowing brands to target advertising across Gmail, search on google.com and … Read the whole story
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If we didn't already, now we know for sure that consumers don't love our brands and ads so much. Apparently, they're prepared to pay … Read the whole story
Two of the biggest online publishers are unveiling major changes in conjunction with Advertising Week in New York City. The Huffington Post is previewing … Read the whole story
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I've watched a lot of TV cartoons in my day, but not in a steady, consistent way. When I was a youngster, I'd watch … Read the whole story
Surveying some 400 media brands, advertisers give top marks to major names: Google, Food Network, Travel + Leisure and Univision. The findings were based … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents, please contactjoe@mediapost.com by … Read the whole story
On the eve of Advertising Week, Facebook unveiled several new mobile-focused ad products to attract a greater share of TV monies. The social giant … Read the whole story
Although many people believe they are lied to by marketers, according to stats cited at Monday's Advertising Week session "Do Brands Still Matter?" more … Read the whole story
Attempting to prevent consumers from posting reviews can be an unfair business practice, according to the FTC. Read the whole story
At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analyst at ESPN, cited Ipsos stats that there are some 56 million players … Read the whole story
In Adland transparency is a negotiation. The goal: achieve your objectives, whether you're an advertiser, agency, media owner or ad tech platform without revealing … Read the whole story
Starting today, all of Yahoo's programmatic advertising technology will connect under the BrightRoll brand to offer advertisers, publishers and partners a suite of tools … Read the whole story
An Advertising Week panel hosted by Bloomberg's David Westin covered lots of topics, including data analytics ad-blocking, data creep, and the blurring line between … Read the whole story
Verizon is making a huge bet on go90, an ad-supported mobile entertainment app that will offer a wide variety of video content, including a … Read the whole story
Tech-driven marketing has its pluses, but at the Bloomberg Market Leaders panel at Advertising Week, one speaker highlighted the other side -- intrusions that … Read the whole story
