by Joe Mandese
In a deal being announced today with one of the world's largest aggregators of mobile user identities and behaviors, Nielsen's eXelate unit will dramatically … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO … Read the whole story
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by Laurie Sullivan
eBay used the PayPal split in July to shed itself of its enterprise businesses, selling it to a consortium of private equity investors for … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Monica C. Smith, CEO and founder of i.Predictus, started her career at a strategic marketing firm in 1999 that was in the direct-to-consumer space. … Read the whole story
by Ben Frederick
Pew Research center reports that more than two-thirds -- or 68% -- of U.S. adults have a smartphone, up from 35% in 2011. The … Read the whole story
COMMENTARY
by Michael Kahn, Op-Ed Contributor
Start thinking about content as a key driver of top-line growth-revenue, market share, conversions. Content truly is the connective tissue in today's digital ecosystem. … Read the whole story
by Ben Frederick
Marketron has officially launched a programmatic radio marketplace called Mediascape Marketplace, which will serve 2,900 radio stations. Marketron will receive data inputs from broadcasters … Read the whole story
by Joe Mandese
Interpublic's Mediabrands' Initiative unit has restructured its executive suite, promoting Peter Mears to global COO and naming long-time media buyer Kris Magel president of … Read the whole story
by Erik Sass
To help combat Internet piracy and counterfeiting and bolster marketer confidence, the Trustworthy Accountability Group is joining forces with the Alliance for Audited Media … Read the whole story
by Wayne Friedman
U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the … Read the whole story
by Tanya Gazdik
Chick-fil-A, Hobby Lobby and Interstate Batteries are the leading brands in the inaugural "Faith Equality Index." Rounding out the top companies are Tyson Foods … Read the whole story
by Laurie Sullivan
Some of the greatest challenges in managing paid-search advertising campaigns begin with destination pages, agency budgets, and finding talent, according to research released Monday … Read the whole story
by Wayne Friedman
Viacom and TiVo Research have struck an agreement that looks to advance Viacom's proprietary usage/viewing data. The deal -- which the companies say is … Read the whole story
by Laurie Sullivan
Google has begun testing the ability to run advertisements on digital billboards through its DoubleClick advertising platform. The proof of concept, running in several … Read the whole story
by Steve McClellan
Clark, who was seen by some as a candidate to succeed Irwin Gotlieb someday as GroupM global CEO, will remain with the WPP unit … Read the whole story
by Steve McClellan
MDC's Assembly, which handles media chores for Travelocity sibling operations Hotels.com and Expedia.com., has been appointed to handle media planning and buying. The shop … Read the whole story
by Erik Sass
Gannett Co., publisher of USA Today and a host of city newspapers, announced that total revenues tumbled 8.6% from $767 million in the third … Read the whole story
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by Laurie Sullivan
In a move that may seem a little unusual, Bing Shopping campaigns are now integrated into the Google DoubleClick Search (DS) Commerce Suite. Read the whole story