Moat, Integral AdScience, comScore and DoubleVerify are a select set of third-party vendors that have been approved to report ad viewability on YouTube. The … Read the whole story
The current GE campaign, "What's the Matter with Owen?," is sheer brilliance because it does what good advertising should do. It embraces an element … Read the whole story
Beating analysts' increasingly high expectations, Facebook reported quarterly sales of $4.5 billion on Wednesday. Better yet, monthly active users increased 14% to 1.55 billion … Read the whole story
Beginning today, readers may start noticing something different about our content. Hopefully, it will be better. One thing's for sure, you'll be seeing less … Read the whole story
"In a world where there are so many choices and consumers are so overwhelmed, usefulness is a measure they are using," Ben Gaddis, chief … Read the whole story
'Orange Country Register' publisher Freedom Communications has made its second declaration of bankruptcy, part of the long aftermath of an ill-fated takeover by investors … Read the whole story
Native advertising companies Outbrain and AOL-owned Gravity failed to follow the online ad industry's privacy program, according to an enforcement program administered by the … Read the whole story
Twenty-First Century Fox witnessed continued cable TV growth, flat broadcast TV business, and sharply lower film revenues for its first fiscal quarter. Read the whole story
Cablevision Systems, which entered into an agreement in September to be bought by European telecommunications company Altice, witnessed a decline in third-quarter revenues and … Read the whole story
Some alarm bells have been ringing among analysts over Turner Broadcasting's dip in subscription revenues for the third-quarter reporting period released by parent Time … Read the whole story
Following a protracted search to find a successor for founding CEO George John who stepped down in March, Rocket Fuel has named long-time Salesforce.com … Read the whole story
Google's move back into China may not be as welcome as initially expected -- not by China's citizens, but the United States. The Web … Read the whole story
Pinterest extended its advertising reach Tuesday by announcing Buyable Pins for Android devices, offering the feature on iOS devices -- but not on the … Read the whole story
After its initial launch, Panasonic's Health and Wellness startup is doubling down on its "HomeTeam" app with some new campaigns during the holidays. The … Read the whole story
TV audiences have shrunk and a lot of TV is viewed after the original air date. TV can't be relied upon to deliver mass … Read the whole story