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by Joe Mandese
In a move that extends its reach deep into the influential world of marketing-mix modeling, Neustar has acquired MarketShare for $450 million. The move … Read the whole story
by Steve McClellan
Lesser -- previously global CEO at GroupM programmatic platform Xaxis -- succeeds Kelly Clark, who the company confirmed earlier this week was stepping down. … Read the whole story
by Ben Frederick
The Mobile Marketing Association released its recommendations for mobile native advertising best practices today. For publishers looking to make ads on their apps and … Read the whole story
by Wayne Friedman
In the wake of some sobering financial news on Wednesday, AMC Networks reported sharply higher advertising revenue for its third-quarter financial results, largely due … Read the whole story
COMMENTARY
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In a year in which the endless run-up to the presidential election has been all about the outliers, Donald Trump hosts "Saturday Night Live" … Read the whole story
by Erik Sass
The latest round of job cuts comes at the Philadelphia Media Network, publisher of "The Philadelphia Inquirer," "Philadelphia Daily News" and Web site Philly.com, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On the same day Amazon posted its latest batch of original TV pilots to gauge audience interest before moving into full production of shows, … Read the whole story
by Wendy Davis
Comcast is expanding its tests of controversial pay-per-byte billing systems, which involve charging consumers for broadband service based on the amount of data they … Read the whole story
by Laurie Sullivan
YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports … Read the whole story
by Larissa Faw
The operation had a 'soft launch' in North America and now Mindshare, part of WPP's GroupM, is expanding Shop+ worldwide, with hubs in New … Read the whole story
by Wayne Friedman
Amid continued concerns over industrywide cable network subscriber losses, Walt Disney revenue benefited from higher advertising revenues at ESPN and the ABC Television Network. … Read the whole story
by Steve McClellan
The incumbent is Mindshare, which is expected to defend. In addition to pharmaceuticals, the company markets a range of medical diagnostic equipment, vascular devices, … Read the whole story
by Erik Sass
The Associated Press is joining the virtual reality craze with a new content collaboration with VR studio and media company RYOT. Together, the partners … Read the whole story
by Gavin O'Malley
In partnership with Spotify and Apple Music, Facebook is expanding its musical abilities. Now, when users share songs and full albums, their friends can … Read the whole story
by Erik Sass
Outfront Media is launching a new technology platform and mobile network for outdoor advertising that includes addressable digital displays and cross-channel targeting with mobile … Read the whole story
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by Jess Nelson
Salesforce Marketing Cloud inked a partnership with digital marketing platform OtherLevels on Thursday, following a deal to integrate its B2B marketing automation system, Pardot, … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Both Donald Trump and Jeb Bush began promoting their recently released books this week. In a tradition that dates back at least to John … Read the whole story