In a move that extends its reach deep into the influential world of marketing-mix modeling, Neustar has acquired MarketShare for $450 million. The move … Read the whole story
Lesser -- previously global CEO at GroupM programmatic platform Xaxis -- succeeds Kelly Clark, who the company confirmed earlier this week was stepping down. … Read the whole story
The Mobile Marketing Association released its recommendations for mobile native advertising best practices today. For publishers looking to make ads on their apps and … Read the whole story
In the wake of some sobering financial news on Wednesday, AMC Networks reported sharply higher advertising revenue for its third-quarter financial results, largely due … Read the whole story
In a year in which the endless run-up to the presidential election has been all about the outliers, Donald Trump hosts "Saturday Night Live" … Read the whole story
The latest round of job cuts comes at the Philadelphia Media Network, publisher of "The Philadelphia Inquirer," "Philadelphia Daily News" and Web site Philly.com, … Read the whole story
On the same day Amazon posted its latest batch of original TV pilots to gauge audience interest before moving into full production of shows, … Read the whole story
Comcast is expanding its tests of controversial pay-per-byte billing systems, which involve charging consumers for broadband service based on the amount of data they … Read the whole story
YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports … Read the whole story
The operation had a 'soft launch' in North America and now Mindshare, part of WPP's GroupM, is expanding Shop+ worldwide, with hubs in New … Read the whole story
Amid continued concerns over industrywide cable network subscriber losses, Walt Disney revenue benefited from higher advertising revenues at ESPN and the ABC Television Network. … Read the whole story
The incumbent is Mindshare, which is expected to defend. In addition to pharmaceuticals, the company markets a range of medical diagnostic equipment, vascular devices, … Read the whole story
The Associated Press is joining the virtual reality craze with a new content collaboration with VR studio and media company RYOT. Together, the partners … Read the whole story
In partnership with Spotify and Apple Music, Facebook is expanding its musical abilities. Now, when users share songs and full albums, their friends can … Read the whole story
Outfront Media is launching a new technology platform and mobile network for outdoor advertising that includes addressable digital displays and cross-channel targeting with mobile … Read the whole story
Salesforce Marketing Cloud inked a partnership with digital marketing platform OtherLevels on Thursday, following a deal to integrate its B2B marketing automation system, Pardot, … Read the whole story
Both Donald Trump and Jeb Bush began promoting their recently released books this week. In a tradition that dates back at least to John … Read the whole story